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2011 Forrester Marketing Forum ADAPT to the CORE Chris Stutzman Emily Riley Forrester Research next digital decade

Forrester Introduces New Marketing Models To Help Companies “ADAPT” To The Next Digital Decade

As marketers prepare to address the “next digital decade,” many are finding themselves lacking when it comes to…

Industry News May 3
IBM IBM 2010 Global CEO Study Liz Novakowski marketing automation Unica Zarina Lam Stanford

IBM Seeing Internal Payoffs From Marketing Automation With Unica Integration

In a buyer-drive marketplace, even the biggest brands are increasingly turning to technology to understand the critical importance…

Industry News May 3
Balanced Scorecards and Operational Dashboards with Microsoft Excel Engagement Value Marketing analytics Ron Person Sitecore
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Driving Bottom Line Impact with Engagement Analytics

By Ron Person, Director of Analytics, Sitecore For almost 20 years Internet marketers have used web analytics to…

Industry News May 3
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