Allocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI.
Features/Functions
The cloud-based solution positions users with a holistic view of their marketing and sales investments and returns. The platform is designed to help pinpoint the revenue impact of marketing plans and forecasts, allowing users to make more strategic business decisions.
The solution is intended to share insights into several key areas of the user’s marketing plan, including:
- Estimated leads and opportunities;
- Estimated pipeline and revenue; and
- Overall ROI for each aspect of a marketing plan.
Compatibility
The solution connects with several ERP & finance, marketing automation, CRM and sales tools, including Salesforce, NetSuite, Marketo, Microsoft Dynamics and Oracle Eloqua.
Pricing
Contact Allocadia to receive a quote.
Competitive Positioning
The platform comes with a Scenario Planner, which is designed to help users prepare for potential change in budget plans by outlining scenarios ahead of time. The feature can offer users insights into how campaigns will run on a particular budget, allowing them to plan accordingly to meet goals outlined by senior management.
The solution also offers a Strategic Alignment Planner, which is positioned to help marketing teams demonstrate how their marketing spend is aligned to the company’s overall business goals. The tool can also identify if misalignment is taking place, allowing users to respond to meet the company’s expectations.
Contact Information
1066 Hastings Street West, Suite 1410
Vancouver, BC
Tel: 604-639-5736
