Brightcove Inc, a provider of cloud services for video, announced it has partnered with Oracle Eloqua to integrate Brightcove’s next-generation video capabilities with the Oracle Eloqua marketing platform.
The Brightcove Cloud Component for Oracle Eloqua is designed to enable users to add Brightcove Video Cloud-powered videos to Oracle Eloqua landing pages and campaigns. The integration will allow marketers to track user engagement and performance for lead scoring.
With the Brightcove Cloud Component for Oracle Eloqua, marketers can incorporate video into all of their Oracle Eloqua-powered campaigns and programs while also capturing rich video analytics in the same environment for unprecedented insight, and use this insight for lead scoring, segmentation efforts and nurture campaigns.
The pre-packaged integration — which is available free in Oracle Eloqua’s App Cloud and in Brightcove’s Video Marketing Suite — enables joint customers to harness the power of video by publishing and tracking it like any other asset in Oracle Eloqua. The integration also allows users to take advantage of Video Cloud’s ability to ensure smooth video playback on any device.
“Marketing automation systems play a key role in content marketing strategies, so it’s crucial there is a tight integration with video to ensure brands have comprehensive insight into the performance of their content,” said Steve Rotter, VP of Marketing at Brightcove. “We are excited to partner with Oracle Eloqua to bring together the leaders in marketing automation and video and make it easier than ever to add video to every type of asset and campaign.”