Oktopost, a B2B social media marketing platform, announced it has joined the Act-On Developer Network. The partnership includes full integration into the Act-On marketing automation platform, designed to help boost social lead conversions.
The integration is positioned as a way for marketers to bridge the gap between social media and the bottom line, allowing users to credit specific social media campaigns for generating or nurturing prospective buyers and measure ROI.
The partnership will also enable users to:
- Leverage social data to send targeted email campaigns;
- Nurture leads based on social behavioral data; and
- Enhance lead scores by measuring social engagement.
Users can also leverage social activity add further value to lead nurturing and scoring initiatives. Collecting social data from prospective buyers can then enhance lead profiles in Act-On, and gaining greater insight into their leads' overall interest.