Synthesio, a social intelligence platform and social media monitoring tool, announced updates to its platform designed to simplify the process of implementing social media initiatives within B2B organizations.
Synthesio also unveiled a new Command Center, positioned to provide unique ways to visualize and promote social data.
Improvements to the Synthesio platform include:
- A redesigned user interface with built-in use cases and best practices;
- Revamped audience segmentation and targeting capabilities; and
- The ability tomanage accounts and permissions across multiple projects.
"We know that the true value in social media is the ability to truly own it and use it throughout every aspect of your business, and this new update does exactly that,” said Loic Moisand, CEO of Synthesio. “With our new command center, and advancements in account governance, our clients will be able to access, control, and promote their Social data and programs in a way that they never have before."