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New Research: 67% Of Marketers Negatively Impacted By COVID-19, But Martech Investment Continues
Despite the pandemic, martech investments have increased for some organizations, according to new research from Demand Spring, a…
Industry News September 17TechTarget Unveils Prospect-Level Intent Data, Enabling True Personalization For Sales
Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with…
Industry News September 16How Bad Data Hurts B2B Companies
Bad data can hinder the effectiveness of marketing strategies and fail to deliver accurate insights into buyers and…
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