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Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success

Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success

Any small business owner is no stranger to the difficult question: what do you do with your marketing…

Demanding Views March 29
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Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

Oracle Exec Discusses Marketing Cloud Updates, DataFox Acquisition & Blurring The Line Between B2B & B2C

During its Modern Customer Experience conference, Oracle unveiled new features for its Marketing Cloud. The updates to Oracle…

Industry News March 27
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Adobe Unveils New LinkedIn Integration, Extended Microsoft Partnership & More At Annual Summit

Adobe Unveils New LinkedIn Integration, Extended Microsoft Partnership & More At Annual Summit

At its annual summit in Las Vegas, Adobe announced a new integration with LinkedIn, as well as a…

Industry News March 27
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