Demand Gen Report
While B2B Content Volume Grows, Budgets Barely Budge as AI Adoption Rises
The use of artificial intelligence (AI) is filling the gap of the increasing need of B2B content without a corresponding increase in budget, according to a recent report from 10Fold....
Latest Posts
Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025
If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled…
Demanding Views February 21How Industrious Boosted Lead Generation with Smarter Ad Strategies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth,…
Case Studies February 20Outreach Announces New CFO, AI-Powered Product Updates
Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed…
Industry News February 19