Demand Gen Report

Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale

Given all of the hype around artificial intelligence (AI) and its effectiveness, it’s time to migrate from Cost Per Mille (CPM) campaigns to Cost Per Sale. Though Cost Per Acquisition...

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Latest Posts

Folloze Launches Website Engager To Help Personalize Web Pages

Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights. Built within Folloze…

Industry News March 4

Meet The Winners Of The 13th Annual Killer Content Awards

Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic happens — and the most outstanding campaigns win a “Finny.” The Finnys,…

Blog February 29

#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience

I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big time! The weather couldn't be more beautiful, and the content couldn't be…

Industry News February 28