by James Hickey | Feb 18, 2026 | Blog
In the age of data-driven marketing, measurement is everything. The Measurement & Data track at B2BMX 2026, powered by Advertising Week, focuses on how marketers are proving impact and guiding smarter decisions through better measurement. These sessions will...
by James Hickey | Feb 18, 2026 | Blog
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as buyer behavior keeps shifting underneath it all. Josh Baez, Sr....
by Robert Miller | Feb 17, 2026 | Demanding Views
Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic decisions. Yet, managing data quality remains the most persistent, yet ignored challenge. With growing technology, data no longer resides in...
by James Hickey | Feb 17, 2026 | Blog
Customer expectations are higher than ever, and personalization is the key to meeting them. The Customer Experience & Personalization track at B2BMX 2026, powered by Advertising Week, explores what it takes to deliver relevant, seamless experiences from the first...
by James Hickey | Feb 17, 2026 | News Brief
Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found 90% of B2B technology companies with $100 million now operate with at least $1 million in annual marketing spend. Furthermore, the company’s 2026 B2B...
by James Hickey | Feb 16, 2026 | Blog
We have self-driving cars. We have AI that can write poetry. We have rovers searching for life on Mars. Yet, ask a marketer about the state of their database in 2026, and you’ll likely hear a sigh of frustration. Despite all our technological advancements, data...
by James Hickey | Feb 16, 2026 | News Brief
Validity has debuted its next-generation artificial intelligence (AI) platform designed to help marketers launch engaging campaigns with confidence, speed, and impact. Validity Engage is built to help enterprise marketing teams move faster and make smarter decisions...
by James Hickey | Feb 16, 2026 | Blog
Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a keynote speaker at B2BMX 2026, powered by Advertising Week. A leading voice in community-driven marketing, Samba’s Butterfly Effect is a community-centric marketing agency...
by James Hickey | Feb 13, 2026 | News Brief
Vereigen Media is growing its account-based marketing (ABM) services to better support organizations worldwide navigating the rise of complex B2B buying committees. The moves is in response to slowing growth for B2B brands due to a lack of clarity as marketers are...
by James Hickey | Feb 13, 2026 | Blog
B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to reimagine their approach to revenue generation. Held at the Omni La Costa Resort & Spa in Carlsbad, CA, from March 9-11, the three-day conference...
by Harshal Dedhia, VP of AI, Demandbase | Feb 13, 2026 | Demanding Views
Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has reached a level of intelligence once considered impossible, yet in practice much of that power still sits unused. In a rush to...
by James Hickey | Feb 12, 2026 | Blog
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches to revenue generation. For more than a decade, B2BMX has been the go-to destination for professionals seeking to navigate the complexities of...
