by James Hickey | Feb 12, 2026 | News Brief
Seismic and Highspot announced on Feb. 12 that they have signed a definitive agreement to merge the companies, bringing together two leading enablement platforms with a shared vision to reimagine and accelerate performance for revenue teams amid increasingly complex...
by James Hickey | Feb 12, 2026 | Case Studies
Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of generating high-quality leads, improving ROI, and personalizing engagement at scale often requires more than just a strong strategy— it...
by James Hickey | Feb 11, 2026 | Blog
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as buyer behavior keeps shifting underneath it all. Josh Baez, Sr....
by James Hickey | Feb 11, 2026 | Blog
Brent Wees, renowned AI trainer and industry disruptor, is bringing his expertise to B2BMX 2026 with a clear message: Evolve or be left behind. While others are still talking about AI, we’re making it happen with our first-ever AI Hackathon. Get ready for the B2B...
by Brian Perks, Chief Strategy Officer, Five by Five (5x5) | Feb 10, 2026 | Demanding Views
Generative AI is reshaping how buyers discover information and how marketers design campaigns. Artificial intelligence (AI) search summaries have greatly impacted the effectiveness of long-form content, condensing the buyer journey and forcing marketers to rethink how...
by James Hickey | Feb 10, 2026 | Blog
Elfried Samba, the Co-Founder and CEO of Butterfly Effect, will be a keynote speaker at this year’s B2B Marketing Exchange (B2BMX), powered by Advertising Week Titled Building a Sexy Brand in an Unsexy Industry, Samba makes the case for human-to-human brand building...
by James Hickey | Feb 10, 2026 | News Brief
Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry, according to a report from tvScientific’s 2026 State of Performance...
by James Hickey | Feb 9, 2026 | News Brief
Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest challenges: understanding programmatic media performance at the account and buying group level. With B2B programmatic spend projected to...
by James Hickey | Feb 9, 2026 | News Brief
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner. The acquisition brings together four of the top B2B software review platforms with complementary global audiences and datasets to...
by James Hickey | Feb 9, 2026 | Blog
Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical challenges and opportunities in modern marketing. This year’s program dives deep into cutting-edge topics, offering a forward-looking...
by Bill Hobbib | Feb 6, 2026 | Demanding Views
I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive, and hard to justify to a CFO. Millions of dollars for 30 seconds of attention feels reckless when you live in a venture capital or private equity-backed...
by Vince Barsolo | Feb 6, 2026 | Demanding Views
When President Trump recently urged tech leaders to “win the AI race,” the business world responded with the usual surge of urgency, pressure, investment, and anxiety. Business and marketing leaders are already operating inside a constant mandate to drive growth, do...
