by Elise Schoening | May 23, 2018 | Case Studies
RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers from its sales and marketing teams to ensure successful lead nurturing. In an upcoming webcast hosted by Demand Gen Report, Jessica Cross, Head of Account-Based...
by Sal LoSauro | May 22, 2018 | Blog
Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and...
by Elise Schoening | May 22, 2018 | Industry News
Brightcove, an online video hosting platform, announced product updates designed to help marketers personalize video experiences, including content, playlists and calls to action. Marketers can then present different offers to different people based on their content...
by Dmitri Lisitski, Influ2 | May 21, 2018 | Demanding Views
For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers who have access to programmatic advertising. It makes sense — ABM represents a targeted approach to digital advertising, and it follows the way in which business...
by Elise Schoening | May 21, 2018 | Industry News
Groove.co, a sales engagement software, has announced a new integration with LinkedIn Sales Navigator Application Platform (SNAP). Through the integration, Groove.co has released a new tool called Omnibar designed to let users access and compare data from Salesforce...
by Elise Schoening | May 18, 2018 | Solution Spotlight
Acrolinx is an content creation platform driven by artificial intelligence (AI). The latest release of the platform, Acrolinx version 5.4, includes refinements and new features designed to streamline content creation and examine performance data to help marketers...
by Elise Schoening | May 18, 2018 | Financial News
InsightSquared, a revenue intelligence solution, announced that it has raised $23 million in a round of series D funding. The round was led by Tola Capital, with additional funding from Accomplice, Draper Fisher Jurvetson, Two Sigma and NextView. The funding will be...
by Elise Schoening | May 16, 2018 | Industry News
SAP, a software solutions provider, has released the Customer Data Cloud, which aims to improve customer relationships by offering greater data transparency and control. The Cloud leverages technology from Gigya, a customer identity and access management platform,...
by Elise Schoening | May 16, 2018 | Blog
Noticed a lot of company mergers and acquisitions these days? Well the good news is you’re not alone and there’s no need to get your glasses checked. The trend of B2B company mergers and acquisitions has remained steadfast in the early months of 2018 and...
by Klaudia Tirico | May 16, 2018 | Industry News
Messaging applications are a common appliance on smartphones today. Facebook Messenger, What’s App and Slack all play an important role in both personal and professional lives. In fact, a 2017 eMarketer study found that more than three-quarters (76.3%) of the...
by Elise Schoening | May 15, 2018 | Industry News
Five9, a cloud contact center software, has released Five9 Genius, a new solution designed to personalize and enhance the customer experience via artificial intelligence (AI). The new solution aims to use the Five9 Natural Language Processing system and third-party...
by Elise Schoening | May 15, 2018 | Industry News
Influ2, a person-based marketing (PBM) solution provider, has released a new platform designed to use machine learning to help B2B marketers develop and deliver customized marketing campaigns. The new platform is designed to integrate with a marketer’s CRM...
