by Brian Anderson | Dec 13, 2017 | Industry News
As expectations for B2B CMOs continue to expand and grow, companies are turning to new ways to drive demand that supports the entire sales funnel and positions reps for success. This requires a strong understanding of customer needs to support the growth, retention...
by Todd Wasserman, Contributing Writer | Dec 13, 2017 | Industry News
The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B companies are often approaching this challenge with improvised methods that result in bottlenecks and poorly translated content....
by Terry Moffatt, Channel Marketer Report | Dec 13, 2017 | Blog
With so many of us counting on Alexa, Siri and Google Home to listen vigilantly to everything we say, it’s interesting that many marketers don’t make an extra effort to hear what their business partners or customers need or want. In a rush to go to market...
by Brian Anderson | Dec 12, 2017 | Industry News
Corel Corporation, a Canadian office and design software company, announced it has acquired ClearSlide, a sales engagement platform, for an undisclosed fee. The company stated that Corel’s E-commerce experience, global channels and expansive partner network...
by Stephen Betz, Contributing Writer | Dec 8, 2017 | Industry News
Vidyard announced the launch of new features to its video platform, including an interactive events library, free automated transcription service, and Facebook analytics integration. These new features aim to helps marketers ensure that each video they publish is...
by Brian Anderson | Dec 8, 2017 | Industry News
Anaplan, a connected planning solution for marketing, sales, finance and other business departments, announced it has appointed Maria Pergolino as the company’s new CMO. In an interview with Demand Gen Report, Pergolino stated that she will initially be tasked...
by Brian Anderson | Dec 8, 2017 | Industry News
Marketo recently appointed Jill Rowley, an enterprise SaaS veteran, social selling evangelist and business advisor, as its new Chief Growth Advisor. The company stated that Rowley will be tasked with helping accelerate and expand Marketo’s digital sales...
by Brian Anderson | Dec 7, 2017 | Industry News
Quark Software, a content automation platform, announced it has acquired the enterprise sales enablement solution Docurated for an undisclosed fee. Quark stated that it plans to integrate Docurated with its content automation platform to better help sales teams engage...
by Klaudia Tirico | Dec 6, 2017 | Solution Spotlight
Upland Qvidian’s integration with Microsoft Office 365 is designed to enable content reviewers and subject matter experts to simultaneously edit Request for Proposal (RFP) and proposal content in Microsoft Word, Excel and PowerPoint formats. As content moves...
by Brian Anderson | Dec 6, 2017 | Blog
You often hear the phrase “Content is King” in the B2B marketplace, but everyone knows that content — and almost every other aspect of engaging with prospective customers — is fueled by the data and insights you have in your database. We recently conducted our 2nd...
by Klaudia Tirico | Dec 6, 2017 | Industry News
Certain, a provider of event automation solutions, has acquired Gather Digital, a mobile event application suite for enterprises, to strengthen its mobile development and data integration capabilities. North Carolina-based Gather Digital develops native and mobile web...
by Brian Anderson | Dec 5, 2017 | Industry News
HG Data, a competitive intelligence solution on installed technologies, announced it has launched a new app on the Salesforce AppExchange. The app, now available and built on Salesforce’s Lightning Data service, is designed to bring technographic data — insight...
