by James Hickey | Jul 28, 2025 | News Brief
Artificial intelligent (AI) and the current economic climate have vaulted revenue operations (RevOps) into a strategic business leadership role, according to a new study released by Salesloft in partnership with Wakefield Research. According to the study, The Rise of...
by Laura Schiele | Jul 25, 2025 | Demanding Views
Between being on the defensive in (or the losing end of) various lawsuits and aggressively pushing the artificial intelligence (AI) envelope in both organic and paid placements, Google has grabbed the lion’s share of B2B headlines in 2025. Gaining some B2B marketing...
by James Hickey | Jul 24, 2025 | Case Studies
B2B ad dollars are increasingly being used for Connected TV (CTV) campaigns. But advertisers often hesitate to appropriate marketing budget to the strategy because they’re unsure about what type of content would resonate with viewers. Such was the case for Rollo. The...
by James Hickey | Jul 23, 2025 | Blog
The 2025 ABM Benchmark Survey is live, and we need your voice to drive the future of account-based marketing. Your insights will inform the findings that ABM professionals across industries rely on to succeed. ABM professionals like you are shaping the next era of...
by James Hickey | Jul 22, 2025 | News Brief
Deeto, an artificial intelligent (AI)-native platform turning authentic customer voice into an engine for growth, recently finished a Series A fundraising campaign for a total of $12.5 million. The company will use the funding to continue to scale its platform, expand...
by James Hickey | Jul 22, 2025 | News Brief
Nearly three quarters of respondents in a new report from Integrate and Demand Metric reported their lead data is inaccurate, outdated, or non-compliant that impacts their pipeline. The report found approximately 75% of those answering he survey estimate that at least...
by James Hickey | Jul 21, 2025 | News Brief
Earlier this month, Leadpages announced its acquisition of Glorify, an intuitive design platform for creating high-performing marketing assets. Glorify’s design tools are now integrated into the Leadpages platform, streamlining campaign creation by enabling users to...
by James Hickey | Jul 21, 2025 | Blog
Arts & Crafts is the cornerstone to every summer camp and 2025 #B2BMX Summer Camp is no exception! Join Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, around the strategy circle as he teaches you how expert-driven content can pack your pipeline and spark...
by James Hickey | Jul 21, 2025 | News Brief
A recent Salesforce report details just how much artificial intelligence (AI) tools are being used in the workplace today. The company’s Slack Workforce Index revealed a significant increase in AI adoption and excitement among desk workers, with daily usage rising...
by Katie Foote | Jul 18, 2025 | Demanding Views
Historically, incentive compensation has been synonymous with sales teams— commissions, bonuses, and performance-based pay structures designed to close deals. But in today’s business landscape, performance is no longer just about closing deals. Companies are...
by James Hickey | Jul 17, 2025 | News Brief
Conveyor, a software company focused on automating customer trust workflows in enterprise sales, has raised $20 million in new funding. The company develops agent-based AI tools that streamline security reviews and automate responses to requests for proposals (RFPs) —...
by James Hickey | Jul 17, 2025 | Blog
The most memorable times at summer camp is the stories your friends share with about their experiences— and 2025 #B2BMX Summer Camp is no different. Grab a seat by the campfire on Aug. 13 at 2 p.m. and get ready to hear how a B2B brand earns trust, not just with...
