by Kim Zimmermann | Nov 10, 2015 | Demanding Views
Glassdoor made a smart move by capitalizing on the popular “Dummies” series when it published Employer Branding For Dummies, Glassdoor Special Edition. The content was the top-performing E-book out of 15 E-books that the company created in 2014 and helped the...
by Brian Anderson | Nov 10, 2015 | Industry News
Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company’s network IP address identification technology with behavioral data located in the user’s current data management system. The new Data Cloud positions Demandbase customers...
by Kim Zimmermann | Nov 9, 2015 | Industry News
Mintigo launched a new predictive tool designed to enhance nurture campaigns by analyzing and leveraging prospects’ engagement with sales and marketing teams. “When it comes to lead nurturing, there is still a lot of guesswork on where to send a prospect next...
by Brian Anderson | Nov 6, 2015 | Industry News
Infer, a predictive technology provider, has launched its prospect management platform intended to customer profiles and identify opportunities within their prospect database. The Prospect Management platform positions marketing and sales teams to segment prospective...
by Brian Anderson | Nov 5, 2015 | Industry News
Salesforce Pardot unveiled new reporting capabilities designed to help users gain a holistic view of their marketing initiatives and identify the ROI of their marketing strategies. The new data visualization and reporting features position Pardot users to keep its own...
by Kim Zimmermann | Nov 4, 2015 | Industry News
As the performance of traditional demand generation practices plateaus, many marketers are shifting their budgets to data-driven initiatives in an effort to improve targeting, enhance personalization and convert more prospects. Almost two-thirds (64%) of respondents...
by Kim Zimmermann | Nov 4, 2015 | Financial News
SnapApp received $12 million in Series A funding, which the company plans to use to accelerate development of its platform for creating, publishing, managing and measuring interactive content. The company also anticipates using the funding — led by Providence Equity...
by Brian Anderson | Nov 4, 2015 | Industry News
Marketers are creating more organic content marketing initiatives — fueled by SEO and insights gained through content performance metrics — to boost engagement and content effectiveness. This trend was discussed in detail by industry experts at C3 2015 in New York,...
by Brian Anderson | Nov 4, 2015 | Solution Spotlight
ion interactive is an interactive content marketing platform that positions digital marketers to generate more leads, improve lead quality and build prospect profiles. Features/Functionality ion interactive is designed to help marketers create data-driven experiences...
by Marcel Florez, N3 | Nov 3, 2015 | Demanding Views
For cloud service providers, healthy recurring revenue streams depend on user adoption and utilization. Not only does this engagement expand the scope of service to more users, it reduces churn — after all, companies are less likely to abandon a platform the entire...
by Brian Anderson | Nov 3, 2015 | Financial News
SweetIQ, a local marketing automation platform provider, has raised $4.2 million in Series A funding that is intended to help the company expand its team and accelerate product development. Led by Plaza Ventures, the funding also positions SweetIQ to grow its...
by Brian Anderson | Nov 2, 2015 | Industry News
Following the launch of its customer intelligence platform in June, tech startup Cintell announced that it has surpassed 350 users and continues to expand its data-driven buyer persona offerings. The company’s growth highlights the growing trend that B2B...
