by Kim Zimmermann | Oct 30, 2015 | Industry News
Teradata launched its latest version of the Integrated Marketing Cloud, offering new features designed to help personalize communication by integrating customer-interaction data across paid, earned and owned channels. In addition to expanded data integration, the new...
by Kim Zimmermann | Oct 29, 2015 | Industry News
Conductor added three new marketing technologies to its web presence management platform designed to help marketers target buyers’ search intent, discover competitive gaps and optimize content for maximum exposure and revenue growth. The features include...
by Kim Zimmermann | Oct 28, 2015 | Industry News
Act-On Software appointed former Salesforce executive Andy MacMillan to the position of CEO. He will replace Raghu Raghavan, Act-On’s founder and previous CEO, who will transition into the CTO role and will focus on product and technology development....
by Brian Anderson | Oct 28, 2015 | Industry News
In a move designed to help marketers provide real-time, personalized experiences to anonymous prospects, Oracle announced three new features to its Oracle Marketing Cloud at Oracle OpenWorld 2015. The new features — Offline Data Append, Match Multiplier...
by Brian Anderson | Oct 27, 2015 | Solution Spotlight
QuotaDeck is a B2B sales platform designed to help users crowdsource introductions to prospects that fit their target audience and market. The platform positions B2B sales teams to expand their individual networks with a more personalized form of engagement initiated...
by Brian Anderson | Oct 27, 2015 | Industry News
IBM has launched the IBM Universal Behavior Exchange (UBX), a new tool that positions marketers to connect data across marketing and sales solutions to help engage prospects with personalized messaging. As part of the IBM Marketing Cloud, UBX is designed to make it...
by Kieran Farr, Vidcaster | Oct 26, 2015 | Demanding Views
It continues to amaze me as a marketer to hear that 67% of the buying process is over before a buyer is ready to talk to the sales team. The marketing team is responsible for educating and nurturing a prospect during that period of time. A critical nurturing tool is...
by Brian Anderson | Oct 26, 2015 | Industry News
A majority (86%) of B2B buyers cite word of mouth from peers as the most influential factor in their purchasing decisions, according to new research from Blanc & Otus, a technology communications agency, and the business software review platform provider G2 Crowd....
by Brian Anderson | Oct 23, 2015 | Financial News
Marketo has unveiled its financial results for Q3 2015, highlighting a 40% year-over-year increase in revenue to $54.9 million. The company also noted a 54% increase in deferred revenue year-over-year, raising to $82.1 million. Marketo also outlined expectations for...
by Brian Anderson | Oct 22, 2015 | Industry News
Autopilot, an email marketing and marketing automation software provider, has unveiled Headsup, a new channel available through the Autopilot platform that positions users to create personalized chat messages that appear on company websites or in-app. The tool is...
by Brian Anderson | Oct 22, 2015 | Industry News
Predictive marketing platform provider 6sense has seen a 400% revenue increase in Q3 2015, as well as the addition of several Fortune 1000 businesses to its client roster. The company attributed the growth to a greater recognition of the competitive advantage provided...
by Brian Anderson | Oct 21, 2015 | Industry News
B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they identify themselves. Personalization efforts are having a positive...
