by Brian Anderson | Sep 24, 2015 | Industry News
Brian Kardon, the former CMO of Lattice Engines and Eloqua, joined ThinkingPhones, a mobile-based business communications provider, as CMO. In his new role, Kardon will be lead the company’s brand awareness, demand generation and global marketing integration...
by Brian Anderson | Sep 23, 2015 | Demanding Views
Integrated content marketing campaigns often find success by providing buyers with a seamless journey as they educate themselves prior to making a purchase. Cox Media, for example, developed an integrated campaign that generated more than 500 downloads and over 2,000...
by Brian Anderson | Sep 22, 2015 | Solution Spotlight
Highspot is a sales enablement platform designed to connect sales teams with relevant content to engage customers more effectively and track the performance of sales enablement content. Features/Functions The solution positions sales teams to use the most relevant...
by Brian Anderson | Sep 22, 2015 | Industry News
BrightEdge, a content marketing solution provider, has expanded its content marketing platform with two new products — Content Atlas and Intelligent Experiences. Both solutions are designed to provide users a holistic, real-time view of their current content marketing...
by Kim Zimmermann | Sep 21, 2015 | Industry News
Cloud Elements, a cloud API management and integration service, unveiled a set of bulk-loading APIs designed to help users import, export and synchronize data in their CRM and marketing automation applications. HubSpot, an early adopter of Cloud Element’s...
by Brian Anderson and Carol Krol | Sep 18, 2015 | Industry News
Salesforce unveiled several new and upgraded products at its Dreamforce 2015 conference in San Francisco this week. The solutions debuted are designed to help companies maximize the data they collect from current customers and prospects, enabling them to make more...
by Brian Anderson | Sep 17, 2015 | Industry News
QuotaFactory launched its prospect relationship management (PRM) platform for B2B sales teams, which is designed for sourcing contacts and managing prospecting plans. It positions users to identify ideal customer profiles and develop more accurate phone and email...
by Brian Anderson | Sep 16, 2015 | Industry News
Today’s successful B2B marketers must master a wide range of new skills — including data-driven marketing and predictive analytics — in addition to traditional demand generation tactics such as email marketing. Schools such as Old Dominion University,...
by Kim Zimmermann | Sep 16, 2015 | Industry News
HubSpot unveiled a number of upgrades and new features to its platform at its recent INBOUND15 event, including an expansion of its CRM application and the addition of predictive capabilities. Demand Gen Report sat down for a one-on-one interview with new CMO Kipp...
by Steve Scafidi | Sep 15, 2015 | Solution Spotlight
Autopilot is a multichannel marketing solution that positions users to create personalized email experiences and track customer engagement to customize marketing campaigns. Features/Functions The solution connects websites and forums to capture leads, track online...
by Brian Anderson | Sep 15, 2015 | Industry News
Full Circle Insights updated its Campaign Influence app with three customizable campaign influence models designed to help users measure campaign success by leveraging insights beyond first and last touch. Available on the Salesforce AppExchange, the new version also...
by Scott Yancey, Cloudwords | Sep 14, 2015 | Demanding Views
Content localization — creating content that is in your customer’s native language as well as culturally relevant — is critical to engaging your audience. In fact, almost 60% of global consumers say getting information in their own language is more important...
