by Brian Anderson | May 22, 2015 | Industry News
Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution is designed to help B2B marketers drive an integrated, data-driven content marketing strategy. The offering positions marketers to...
by Kim Zimmermann | May 21, 2015 | Industry News
IDG Communications launched ABM360, a suite of account-based marketing solutions designed to help marketers identify purchasing intent at the company and decision-maker level. The offering is intended to leverage the company’s media brands, data and marketing...
by Mike Santos | May 20, 2015 | Demanding Views
By Suresh Balasubramanian, LiveHive Without synchronization between sales and marketing, the business suffers. According to Aberdeen Group, the lack of integration of sales intelligence with sales and marketing systems causes the biggest gap between top sales...
by Carol Krol, Editor-in-Chief | May 20, 2015 | Industry News
Many B2B industry executives and analysts believe that salespeople are being displaced by the ubiquity of digital. However, that myth has been exploded by the initial findings of the 2015 B-to-B Buying Study unveiled at the SiriusDecisions Summit 2015 in Nashville,...
by Brian Anderson | May 19, 2015 | Solution Spotlight
Insightpool is a social marketing platform designed to increase social media engagement with anonymous prospects within target audiences. The solution also positions marketers to produce personalized social campaigns that can nurture prospects through the...
by Brian Anderson | May 19, 2015 | Industry News
Infer, a provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential....
by Carol Krol, Editor-in-Chief | May 18, 2015 | Industry News
SiriusDecisions debuted SiriusTools and SiriusPathways, two web-based interactive tools for clients, at its annual SiriusDecisions Summit in Nashville. SiriusTools enables B2B sales, marketing and product executives to leverage pre-built frameworks and models in an...
by Brian Anderson | May 18, 2015 | Industry News
Influitive launched Influitive Communities, an extension of the company’s advocate marketing platform designed to help B2B organizations create customer communities that enhance engagement, build brand credibility and boost revenue. Available through the...
by Brian Anderson | May 15, 2015 | Industry News
MHI Global, a sales performance and customer management company, has acquired CSO Insights, a sales effectiveness research and benchmarking firm. The acquisition intends to provide sales leaders with resources such as benchmark studies, global sales performance...
by Brian Anderson | May 14, 2015 | Industry News
Vidyard and SnapApp have partnered to incorporate SnapApp’s interactive features into video content created through the Vidyard platform. Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the...
by Brian Anderson, Associate Editor | May 13, 2015 | Industry News
Content gap analysis continues to gain traction among B2B companies, with leading organizations turning to competitive analysis to enhance content production and quality. Research from the Content Marketing Institute identified “creating engaging content”...
by Brian Anderson | May 12, 2015 | Demanding Views
By Brian Cleary, bigtincan IDC estimates that the digital universe is doubling every two years. By 2020, the data we create and copy annually will reach 44 zettabytes (that’s 44 trillion gigabytes). While there’s a wealth of valuable content in every...
