by Kim Zimmermann | Dec 23, 2013 | Industry News
Bandwidth.com, an Internet and telephone service provider, announced that it has partnered with Invoca to enhance Invoca’s back-end call marketing automation software. The partnership was established to help improve Invoca’s API call marketing efficiency...
by Brian Anderson, Associate Editor | Dec 20, 2013 | Industry News
Oracle has agreed to acquire Responsys, a cloud-based marketing software and services provider, for approximately $1.5 billion. The purchase is expected to be finalized by Q2 2014. The move broadens Oracle’s reach into online marketing automation. The company...
by Brian Anderson, Associate Editor | Dec 20, 2013 | Industry News
A common mistakemarketers make while hosting an event is not creating a thriving community across channels to engage prospects before, during and after the show. Whether it is a live event, or an on-demand webinar, improving accessibility across channels is essential...
by Kim Zimmermann | Dec 19, 2013 | Industry News
According to a survey from Infogroup Targeting Solutions (ITS), nine out of 10 marketers plan on investing in Big Data solutions and 54% have already done so. Conducted at the Direct Marketing Association’s 2013 Annual Conference, the survey polled nearly 400...
by Glenn Taylor, Associate Editor | Dec 18, 2013 | Industry News
While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content had a significant influence on a decision. While the buying process is...
by Kim Zimmermann | Dec 18, 2013 | Solution Spotlight
The WhatCounts Publicaster Edition app for Salesforce is designed to combine sales activity and email marketing efforts in one platform. WhatCounts Publicaster Edition app for Salesforce is designed to combine sales activity and email marketing efforts in one...
by Kim Zimmermann | Dec 17, 2013 | Demanding Views
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Tony Zambito Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as...
by Kim Zimmermann | Dec 17, 2013 | Industry News
SoftwareAdvice, an online consulting resource for business software buyers, released the results of its 2013 Online B2B Buyer Behavior IndustryView report. The report analyzed data collected from more than 6 million unique visitors to their web site from Jan. 1, 2008...
by Brian Anderson, Associate Editor | Dec 16, 2013 | Industry News
Industry veteran Joe Chernov starts his new job as VP of Content at HubSpot today, and he joins the marketing SaaS vendor at a time when content marketing is becoming more robust and ingrained in marketers’ overall strategies. Chernov — along with Mike Volpe,...
by Brian Anderson, Associate Editor | Dec 12, 2013 | Industry News
Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will be acquired. Industry observers noted that the acquisition of...
by Kim Zimmermann | Dec 12, 2013 | Industry News
Brainshark, a cloud-based business presentations solutions provider, has announced that it will partner with IT and telecommunications company ICT123 to offer Brainshark products across Australia, New Zealand and Asia. Through the partnership, ICT123 will be reselling...
by Brian Anderson, Associate Editor | Dec 10, 2013 | Industry News
The growing role of social media and personalized content were among the topics discussed at BtoB’s Digital Edge virtual tradeshow. The online event included webcasts hosted by executives from Marketo, Act-On and other marketing automation companies discussing...
