by Kim Zimmermann | Dec 6, 2013 | Industry News
Consulting firm Bluewolf recently released its annual The State of Salesforce report that revealed CRM has become an enterprise-wide platform that can unite sales, service, marketing and the back office. The report, produced in partnership with the MIT Sloan School of...
by Kim Zimmermann | Dec 4, 2013 | Industry News
InsightSquared, a Salesforce analytics software provider for small and mid-size companies, launched the latest version of its platform that introduces more than 300 best practices reports and feature improvements designed to drive effective sales performance...
by Kim Zimmermann | Dec 4, 2013 | Industry News
Rick Page, Founder and CEO of The Complex Sale, recently passed away at the age of 66. A recognized authority in the complex sale arena, Page provided sales consulting and training methodologies to more than 100,000 sales reps worldwide in the information technology,...
by Brian Anderson, Associate Editor | Dec 3, 2013 | Industry News
With more than 225 million members on LinkedIn, 728 million daily active users on Facebook and around 135,000 people joining Twitter each day, it makes perfect sense to implement a social media marketing strategy, whether to generate leads or circulate content. While...
by Kim Zimmermann | Dec 3, 2013 | Solution Spotlight
Response Wise for Salesforce adds functions such as email marketing, unlimited sending, robust campaign reporting and more to Salesforce. Response Wise for Salesforce adds functions such as email marketing, unlimited sending, robust campaign reporting and more to...
by Kim Zimmermann | Dec 3, 2013 | Demanding Views
By Hugo Bader, Director Of Business Development, DialAmerica Answering a seemingly simple question — what is a lead? — is in actuality one of the more challenging aspects of marketing and sales. Finding a common definition of how to classify new business among...
by Kim Zimmermann | Dec 3, 2013 | Industry News
Conductor, a provider of search marketing technology, launched a new tool called Content Insights, which is designed to provide marketers with a complete view of their search and marketing campaigns. The application provides a link between visitor analytics platforms...
by Tom Grubb | Dec 3, 2013 | Industry News
When Noelle Sweet joined WhiteHat Security as the new Senior Director of Sales and Marketing Operations, she put marketing automation high on her list of the few critical areas she wanted to tackle right out of the gate. The web site security solutions vendor had been...
by By Brian Anderson, Associate Editor | Dec 2, 2013 | Industry News
Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they...
by Kim Zimmermann | Nov 29, 2013 | Industry News
B2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content. Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also...
by Demand Gen Report Team | Nov 27, 2013 | Industry News
TreeHouse Interactive announced enhancements to the Content Marketing Manager module of its Marketing View marketing automation platform. The update is designed to provide marketing professionals with the tools for faster and more efficient creation of nurturing...
by Kim Ann Zimmermann | Nov 26, 2013 | Industry News
At Dreamforce, Salesforce debuted its revamped marketing hub — now dubbed Salesforce ExactTarget Marketing Cloud — as part of its Salesforce1 platform, a new set of technologies designed to deliver and integrate mobile versions of Salesforce-based applications....
