by Demand Gen Report Team | Nov 20, 2013 | Demanding Views
By Tamara Graves, Senior Director of Demand Generation, NetProspex It’s probably been a few years since you were last in a classroom, taking tests and stressing out over grades. By Tamara Graves, Senior Director of Demand Generation, NetProspex...
by Jim Lenskold, President, Lenskold Group | Nov 20, 2013 | Industry News
The growth in content marketing can be partially attributed to the increased adoption of marketing automation to support lead generation. Marketing automation, especially when integrated with a company’s sales or CRM system, simplifies marketing management and...
by Demand Gen Report Team | Nov 20, 2013 | Solution Spotlight
The Pathable event experience platform is designed provide users with a solution to increase overall attendee satisfaction quickly and efficiently, and, in turn, boost the overall success of the event. The Pathable event experience platform is designed provide users...
by Demand Gen Report Team | Nov 19, 2013 | Industry News
At this week’s Dreamforce event, Salesforce introduced Salesforce1, a CRM platform for developers, ISVs, end users, administrators and customers moving to the social, mobile and connected cloud. The platform will provide marketers with social insights and...
by Demand Gen Report Team | Nov 18, 2013 | Industry News
Vidyard has launched Vidyard for Salesforce, providing an interface to upload and share videos with internal teams, contacts and leads. The app is available for download on the Salesforce AppExchange. The app is designed to provide video views and engagement data —...
by Kim Zimmermann | Nov 15, 2013 | Industry News
SalesFUSION announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both...
by Kim Zimmermann | Nov 14, 2013 | Industry News
Demandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their ROI for company-targeted advertising. The new Demandbase solution enables B2B marketers to establish criteria for relevance and...
by Glenn Taylor, Associate Editor | Nov 13, 2013 | Industry News
With the rollout of Google’s new Hummingbird algorithm in September 2013, B2B marketers no longer receive keyword search data in their Google Analytics reports. Some refer to it as the “[not provided]” problem, as that it the message they get in place of the...
by Kim Zimmermann | Nov 13, 2013 | Solution Spotlight
ONE Correspond for Salesforce (OCfSF) from Thunderhead.com is designed to enable users to create personalized communications for various touch points and interactions with customers. By way of Salesforce’s Chatter, the solution provides collaborative features,...
by Kim Zimmermann | Nov 13, 2013 | Demanding Views
By Tom Bishop, Principal Strategist, BackBeat Marketing Today we’re watching the biggest industrial shift since the automobile replaced the horse and buggy. Or, maybe even since the airplane replaced the ocean liner. Mobile devices — including handheld phones,...
by Brian Anderson, Associate Editor | Nov 12, 2013 | Industry News
Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they can even be qualified as a lead for the sales team. In a recent webinar titled: 3 Ways To Convert More Prospects Into Leads, speakers outlined the steps...
by Kim Zimmermann | Nov 11, 2013 | Industry News
Marketo announced that its mobile Marketo Event Check-in app is now available for use on Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to automate the process of event check-in and follow up and provides real-time access to...
