by Kim Zimmermann | Nov 8, 2013 | Industry News
Salesformics, a sales and marketing automation solutions provider, has launched its public beta offering that is designed provide small businesses with affordable marketing and sales automation solutions with search engine-like navigation. The Salesformics solution...
by Kim Zimmermann | Nov 7, 2013 | Industry News
Intelliverse, a cloud-based solutions provider, unveiled a new feature for its IntelliConnection Enterprise sales automation solution that enables integration with marketing automation platforms. The rise in marketing automation has produced an increasing amount of...
by Brian Anderson, Associate Editor | Nov 6, 2013 | Industry News
Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers are already planning for the next major shift — predictive lead scoring. These were a few of the key findings in a survey titled: Benchmarking Marketing Automation: The...
by Kim Zimmermann | Nov 6, 2013 | Demanding Views
By Kathy Rizzo, VP of Sales and Marketing, TeleNet Marketing Solutions Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To...
by Kim Zimmermann | Nov 6, 2013 | Solution Spotlight
Evergage recently upgraded its real-time, behavior-based web personalization platform with features designed to improve customer engagement. The new offering enables marketers to create a more relevant online experience for customers to help improve conversion rates,...
by Kim Zimmermann | Nov 5, 2013 | Industry News
SAVO Group, a provider of sales enablement tools, launched its CRM Opportunity Pro on the Salesforce.com AppExchange. Integrated with Salesforce, CRM Opportunity Pro is designed to enable organizations to better leverage their customer data to improve lead conversion,...
by Kim Zimmermann | Nov 4, 2013 | Industry News
Salesvue, a sales prospecting automation solution provider, has introduced ITS Prospect-to-Pipeline Partners Program. Sales training and consulting organizations that join the program will have access to solutions and technology that will help end-users mitigate the...
by Kim Zimmermann | Nov 1, 2013 | Industry News
One out of every three sales representatives reports that it is a daily struggle to obtain the right collateral to close deals, according to a study from Brainshark. The survey, titled: State of the Sales Rep, collected responses from more than 400 sales professionals...
by Kim Zimmermann | Oct 31, 2013 | Industry News
Driving more revenue is the top reason to focus on sales and marketing alignment, but improving lead quality and messaging to prospects are other important benefits. There is also a need to better understand the role of content in moving prospects through the sales...
by Kim Zimmermann | Oct 30, 2013 | Industry News
More than three quarters of businesses expect B2B companies to provide personalized marketing messages throughout the buying process, according to research from Pardot. Based on a survey of more than 400 B2B buyers, the Pardot State of Demand...
by Kim Zimmermann | Oct 30, 2013 | Solution Spotlight
InsightSquared has launched Free Lead Generation Report, an app that tracks and assesses lead generation performance in real time. InsightSquared has launched Free Lead Generation Report, an app that tracks and assesses lead generation performance in real time....
by Kim Zimmermann | Oct 29, 2013 | Demanding Views
By Bill Johnson, President, Salesvue Sales dashboards are designed to illustrate key performance indicators (KPIs) and many other pieces of information relevant to the sales process. They are particularly useful given their ability to present a large amount of...
