by Kim Zimmermann | Oct 8, 2013 | Industry News
Demandbase expanded its consulting services with a Managed Analytics Offering, which is designed to help marketers uncover insights and better measure marketing performance. The Managed Analytics Offering launched as part of Demandbase’s Strategic Services...
by Kim Zimmermann | Oct 7, 2013 | Industry News
B2B marketing technology vendor netFactor announced email2lead, which is designed to provide marketers with real-time tracking and person-level details of prospects coming to a web site from an email campaign. The new offering will be integrated with netFactor’s...
by Kim Zimmermann | Oct 4, 2013 | Industry News
Demand generation strategy firm ANNUITAS recently acquired Get Me In The Inbox, an email deliverability and privacy compliance firm, to expand its services for enterprise clients. ANNUITAS is now offering email deliverability, privacy and compliance services as...
by Kim Zimmermann | Oct 3, 2013 | Industry News
Leadspace launched a new release of its SaaS-based social lead targeting solution that integrates with Marketo to automate the lead qualification process. Leadspace is designed to help marketers quickly identify targeted leads across numerous data sources, including...
by By Kim Ann Zimmermann, Managing Editor | Oct 1, 2013 | Industry News
It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming...
by Kim Zimmermann | Oct 1, 2013 | Solution Spotlight
The latest version of SalesFUSION’s cloud-based marketing automation software includes advanced prospect nurturing, sales enablement and event management tools. The latest version of SalesFUSION’s cloud-based marketing automation software includes advanced...
by Kim Zimmermann | Oct 1, 2013 | Demanding Views
By Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions As a marketer, you aren’t really in the business of demand generation. You’re actually in the business of “change generation.” Every day, you’re asking your target audience to...
by Kim Zimmermann | Oct 1, 2013 | Industry News
Demandbase unveiled a premium feature that provides access to Facebook’s advertising inventory, enabling B2B marketers to identify prospects and deliver targeted messages within Facebook without cookies or other tracking mechanisms. Users of Demandbase’s...
by Kim Zimmermann | Sep 30, 2013 | Industry News
The quality of data was the No. 1 of marketers at IT companies using CRM and marketing automation systems, according to a new study from DiscoverOrg, a sales and marketing intelligence tools provider. In the report, Room for Improvement: Data Quality Impacting CRM and...
by Kim Zimmermann | Sep 27, 2013 | Industry News
LeadMD announced a new online learning platform centered on marketing and marketing automation education for professionals. Navigate by LeadMD aims to help professionals make the most of their marketing investments by featuring thought leadership, tutorials, online...
by Kim Zimmermann | Sep 26, 2013 | Industry News
InsideView, the provider of a platform that enriches lead records, announced that it will integrate with Marketo. The combination will allow the CRM platform provided by InsideView to match accurate company and contact data with any lead created in the Marketo...
by Kim Ann Zimmermann, Managing Editor | Sep 25, 2013 | Industry News
Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging with their content. That was one of the themes of the presentations at The New Rules of Marketing, a recent Marketo online event. “Your customer engagement score is...
