by Kim Zimmermann | Oct 17, 2013 | Industry News
Influitive announced the launch of Influitive Referrals, a B2B referral solution designed to help marketers generate more sales-ready leads from customers and partners. Influitive Referrals, which is integrated with Salesforce and LinkedIn, can suggest potential...
by Glenn Taylor, Associate Editor | Oct 16, 2013 | Industry News
CRM systems have long been the hub of sales activity, but they are becoming an increasingly important tool for marketers. The evolution of CRM platforms has coincided with the integration of sales and marketing teams, in which marketers are playing a larger role...
by Kim Zimmermann | Oct 16, 2013 | Demanding Views
By Amanda Wilson, Director, Product Marketing and Programs, Qvidian One of the currently more popular sales methodologies (in a very long line of them), is Challenger Selling. Based off the book The Challenger Sale, the basic principle is that sales success has more...
by Kim Zimmermann | Oct 16, 2013 | Solution Spotlight
Cyscom’s ShareMyInsight Marketing & Campaign Analytics for Salesforce tracks the impact of marketing tactics and initiatives. In addition, it provides users with more detailed analysis of buying behaviors and campaign responses. Cyscom’s ShareMyInsight...
by Kim Zimmermann | Oct 15, 2013 | Industry News
Brainshark, a provider of cloud-based business presentations software and solutions, announced that its Brainshark On-Demand application has been integrated with Salesforce Identity to enable access through a single sign-on. Access to Salesforce and Brainshark through...
by Kim Zimmermann | Oct 14, 2013 | Industry News
Lattice Engines announced the Lattice Data Cloud, which is designed to bring together web, social and proprietary buying signals to deliver predictive insights to marketing and sales. The Lattice Data Cloud combines information from tens of thousands of data sources,...
by Kim Zimmermann | Oct 11, 2013 | Industry News
A new class of vendors is emerging to help marketers improve their customer databases, according to a new report from Raab Associates. The Guide to Customer Data Platforms describes systems that give marketers control of building customer databases to support...
by Kim Zimmermann | Oct 10, 2013 | Industry News
Vidyard, a video marketing platform provider, have announced the launch of the Vidyard app for ExactTarget, which is designed to provide marketers with an effective way to share video through email. The Vidyard app for ExactTarget adds deeper functionality and...
by Brian Anderson, Associate Editor | Oct 9, 2013 | Industry News
Webinars remain one of the most valuable content formats for engaging with leads throughout the buying cycle. However, maximizing registration and attendance are among the biggest challenges for B2B marketers when it comes to webinar success. The content can spark...
by Kim Zimmermann | Oct 9, 2013 | Solution Spotlight
Trumpia, a multichannel marketing and messaging platform provider, has added a Smart Filters tool, which is designed to be an introductory marketing automation application. Trumpia, a multichannel marketing and messaging platform provider, has added a Smart Filters...
by Kim Zimmermann | Oct 9, 2013 | Demanding Views
By Jay Hidalgo, President, The Barzel Group A few days ago, I read this statistic: Just 6% of B2B leaders say that they frequently calculate ROI, while 17% say they never do. Every time I read a stat like this, I ask “Why?” Then I start doing a mental review of...
by Kim Zimmermann | Oct 8, 2013 | Industry News
Demandbase expanded its consulting services with a Managed Analytics Offering, which is designed to help marketers uncover insights and better measure marketing performance. The Managed Analytics Offering launched as part of Demandbase’s Strategic Services...
