by Demand Gen Report Team | Jul 9, 2013 | Solution Spotlight
BIRT Analytics 4.2 from Actuate Corp. adds three advanced features: Association Rules for detecting purchase patterns over time; Decision Tree, which allows prediction of outcomes based on decision paths; and Campaign Workflow to enables marketers to effectively...
by Demand Gen Report Team | Jul 9, 2013 | Demanding Views
By Craig Nelson, Founder and Principal, Sales Enablement GroupOver the years I’ve had an opportunity to work with companies that felt that sales enablement (SE) was at the core of advancing deals, ramping new reps, launching new products and, in the end, growing...
by Kim Zimmermann | Jul 9, 2013 | Industry News
Cloud-based marketing automation and CRM platform provider IgnitionOne has split from its holding company Dentsu in a management-led buyout. The buyout was backed by IgnitionOne employees, ABS Capital Partners and Persimmon Capital Partners. Will Magiloff, CEO of...
by Demand Gen Report Team | Jul 8, 2013 | Industry News
Intercom, a start-up specializing in CRM software, has secured its first round of Series A funding. Social+Capital Partnership spearheaded the $6 million Series A funding with assistance from Freestyle Capital and David Sacks, Founder and CEO of Yammer. This latest...
by Demand Gen Report Team | Jul 5, 2013 | Industry News
Microsoft is set to release the latest version of its Microsoft Dynamics CRM platform this fall that will focus on integrating its CRM with the MarketingPilot marketing solution it acquired last year. While many industry observers have speculated that Microsoft is...
by Kim Zimmermann | Jul 3, 2013 | Industry News
Maximizer Services Inc, a provider of CRM solutions, partnered with HubSpot on the Maximizer CRM: HubSpot Connector, an integration of the HubSpot inbound marketing software with Maximizer CRM. “Sales and marketing teams need to be working in close collaboration with...
by Kim Zimmermann | Jul 2, 2013 | Industry News
Since the announcement of Oracle’s plans to acquire marketing automation vendor Eloqua, marketers have been eagerly following Oracle’s next steps and what industry thought leaders had to say about the move. While a story on the Eloqua restructuring topped...
by Kim Zimmermann | Jul 2, 2013 | Industry News
The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel on top feeding an inverted “customer management” funnel below, according to David Lewis, CEO of DemandGen International. He presented this updated view...
by Kim Zimmermann | Jul 1, 2013 | Industry News
Even with the growing adoption of marketing automation, CRM and web analytics tools, most marketers are still challenged to clearly demonstrate the ROI of their campaigns. In a move to fill that gap, Left Brain DGA, one of the leading demand gen consultancies, has...
by Kim Zimmermann | Jul 1, 2013 | Solution Spotlight
Net-Results Mobile for iOS allows users to view real-time activity data for prospects and customers from any iOS device. Net-Results Mobile for iOS gives sales reps and marketers real-time access to valuable prospect information for assigned leads. Net-Results Mobile...
by Kim Zimmermann | Jul 1, 2013 | Demanding Views
By Jason Thibeault, Senior Director of Marketing Strategy, Limelight Networks As discussed in Part 1 of this two-part essay, storytelling is reshaping marketing. Why? Because relationships are the new currency and you can’t build relationships through product...
by Demand Gen Report Team | Jul 1, 2013 | Industry News
Marketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint partner program. MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have...
