by Demand Gen Report Team | Nov 13, 2012 | Industry News
Sales and marketing consultancy Corporate Visions, Inc. announced a new set of solutions for building and delivering sales and marketing messaging assets. According to a news release, the company’s Power Tools solution set includes three components designed to...
by Demand Gen Report Team | Nov 12, 2012 | Industry News
Digital marketing technology provider Silverpop has announced a 39% business growth compared to the previous year, as well as the addition of 110 new clients in Q3. “For decades, marketers had no choice but to group their customers into audience segments, blast...
by Demand Gen Report Team | Nov 12, 2012 | Industry News
Marketers are well aware of the impact of mobile applications. In fact, the worldwide online application market is expected to grow from close to $6.8 billion in 2010 to $25 billion by 2015. In addition, researchers predict the amount of mobile applications downloaded...
by Matthew S. McKenzie | Nov 8, 2012 | Industry News
Eloqua CEO Joe Payne anchored his keynote at the company’s 2012 user conference with a blast from the past – his past. In the early 1990s, as a brand manager for Coca-Cola, Payne described a marketing organization driven by gut instinct rather than hard data....
by Demand Gen Report Team | Nov 8, 2012 | Solution Spotlight
During yesterday’s Eloqua Experience keynote, company CEO Joe Payne ran through a long list of new additions to its marketing automation platform. Judging from the audience response, however, the company’s just-announced display ad platform, AdFocus,...
by Demand Gen Report Team | Nov 8, 2012 | Demanding Views
By Frank Dale, CEO and President at Compendium Content marketing is a new discipline that’s gaining a lot of attention for its ability to drive product demand and shorten the sales cycle. By developing and marketing information that is easily found by prospects,...
by Demand Gen Report Team | Nov 7, 2012 | Industry News
Kapost, a content marketing software provider, launched its Certified Agency Partner Program today during the 2012 Eloqua Experience conference. The Kapost Certified Agency Partner Program was developed to help agencies become trained experts on the Kapost platform,...
by Demand Gen Report Team | Nov 6, 2012 | Industry News
Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate, engage and provide value to prospects. A recent content marketing roundtable, sponsored by Bizo, highlighted different aspects of content marketing...
by Demand Gen Report Team | Nov 6, 2012 | Industry News
Online and mobile video solutions provider Brainshark today announced the integration of Brainshark Presentations with Eloqua’s marketing automation platform. The integration allows Eloqua users to access Brainshark online videos to improve the effectiveness of...
by Demand Gen Report Team | Nov 5, 2012 | Industry News
Marketing automation vendor HubSpot announced today that it has closed a new round of financing and shared some of its Q3 2012 financial results. The company said that it has secured a $35 million mezzanine financing round. Investors in the new round include a...
by Demand Gen Report Team | Nov 2, 2012 | Industry News
TrendSpottr, Salesforce.com Unveil Analytics Integration TrendSpottr, a provider of predictive analytics services, announced a partnership with Salesforce.com. According to TrendSpottr, its real-time predictive analytics will now be available through the Salesforce...
by Demand Gen Report Team | Nov 2, 2012 | Industry News
There’s no need to build the case for cross-channel marketing because it’s already top of mind for a majority of marketers. But cross-channel initiatives still face challenges, including budget constraints, lack of technical expertise and staffing. A...
