by Demand Gen Report Team | Apr 9, 2012 | Industry News
“Marketing automation is just one of the many fantastic built-in features of LeadMaster,” noted LeadMaster CMO Andy Brownwell, in a company press release. “We believe it’s important to provide a complete solution for customers. Providing a CRM or lead...
by Mike Shanker, CEO, Extraprise | Apr 3, 2012 | Demanding Views
Companies generally know what marketing is, but don’t necessarily know what to do with it. Jokes abound: “I waste half of my marketing investment. I just don’t know which half” and “Marketing is where the rubber meets the sky,” to mention a few. All...
by Demand Gen Report Team | Apr 2, 2012 | Industry News
According to a company press release, the Infusionsoft Spring 2012 release includes a number of new and updated tools designed to assist small business owners with the sales and marketing process. Key features in the update include an updated user interface that...
by Demand Gen Report Team | Apr 2, 2012 | Industry News
According to a Callidus press release, Certify Data Systems will use the LeadFormix platform to “provide its sales and marketing organizations with high-value insights from web, search, and social channels, coupled with tools to deliver high-impact marketing...
by Demand Gen Report Team | Mar 29, 2012 | Industry News
The Dun & Bradstreet Data Universal Numbering System, commonly known as D-U-N-S, is widely recognized as a de facto global business standard. The nine-digit D-U-N-S number provides a unique system for identifying and validating more than 205 million business...
by Demand Gen Report Team | Mar 27, 2012 | Solution Spotlight
Kwanzoo last week announced the availability of Smart Banners, the company’s new platform for performing real-time A/B split testing for banner ad campaigns. The solution is designed for interactive marketers who want to create, test, and modify banner ad...
by Demand Gen Report Team | Mar 27, 2012 | Demanding Views
By Adam B. Needles, Author, “Balancing the Demand Equation” We’re at a crossroads in modern B2B demand generation. Fifty-eight percent (58%) of marketing automation adopters cite “generate more leads” as a key motivator, according to Gleanster. Similarly, 78% of...
by Demand Gen Report Team | Mar 26, 2012 | Industry News
ExactTarget offers a suite of SaaS-based products designed to help companies manage customer communications, including email, mobile and social media. The company works with brands including Priceline.com, Microsoft Corp. and Angie’s List. According to the...
by Demand Gen Report Team | Mar 23, 2012 | Industry News
Some of the study’s marketing automation finding highlights include: 32% of respondents use their marketing automation platforms only occasionally; Of those that say their organizations benefit from marketing automation, 58% cite better business intelligence and...
by Demand Gen Report Team | Mar 22, 2012 | Industry News
“Mobile is a veritable lifeline to B2B executives’ livelihoods,” Kerley says. “In order to be a thriving company that looks to the future, not operates in the past, B2B marketers must adjust, align and advance their content marketing strategies and tactics so as...
by Demand Gen Report Team | Mar 21, 2012 | Industry News
On the other hand, the study found that nearly 85% of marketers require that leads meet a given set of criteria, such as job title or industry, before they can be passed to sales. More than half of these marketers went even further, using complex qualifiers that...
by Demand Gen Report Team | Mar 20, 2012 | Demanding Views
By Jason Miller, Program Manager for Social Media and Content, Marketo With Facebook poised to be one of the all-time top initial public offerings in history – potentially valued up to $100 billion when it’s all said and done – the entire web ecosystem and...
