by Demand Gen Report Team | Apr 23, 2012 | Solution Spotlight
“Getting sales and marketing programs to the right prospects at the right time is a challenge for all businesses, but it’s especially acute for small and medium-sized organizations,” said D&B spokesman Josh Peirez. “They don’t have the time or...
by Demand Gen Report Team | Apr 22, 2012 | Demanding Views
According to Gallup, organizations that focus on customer engagement out-perform their competitors by 26% in gross margin and 85% in sales growth. That’s because customers who have a relationship with a brand tend to buy more and refer more business. Think of...
by Demand Gen Report Team | Apr 19, 2012 | Industry News
“Simplicity and service are Pardot hallmarks, and we stayed true to this course again in Q1,” said Adam Blitzer, Pardot COO and co-founder, in a company press release. “We made the product even easier to use, while also adding tools that improve a...
by Demand Gen Report Team | Apr 19, 2012 | Industry News
“While it may be a formidable task for marketers to collect the needed data,” Rice stated, “in these economic times it is critical that organizations have a method to quantify ROI to justify an investment in email marketing.” A New Focus On...
by Demand Gen Report Team | Apr 18, 2012 | Industry News
News of the acquisition comes on the heels of continued momentum in Marketo’s customer acquisitions and revenue. The company reported more than 130% year-over-year revenue growth and nearly doubled its customer base. Additionally, the company posted significant...
by Demand Gen Report Team | Apr 17, 2012 | Solution Spotlight
By making Nimble available throught the Google Chrome Web Store, the company says it will give small businesses easier access to the solution and, in turn, help them to optimize their social-network marketing efforts. “Our immediate availability in the Google Chrome...
by Demand Gen Report Team | Apr 17, 2012 | Demanding Views
The answer starts with evaluating and planning your current offer content with a critical eye on the strengths, weaknesses and opportunities associated with each deliverable. Building an offer plan will enable you to leverage existing content, align high-value content...
by Demand Gen Report Team | Apr 16, 2012 | Industry News
In order to make it easier for nominees to be considered we have simplified the criteria for consideration, with plans to profile companies for accomplishments in: Improved top of the funnel efforts in lead generation volume through prospect targeting, campaign...
by Demand Gen Report Team | Apr 12, 2012 | Industry News
Act-On also grew its employee base by more than 200% during the last year and continues to expand teams across functional areas including engineering, sales, customer service, marketing and finance. Additionally, Act-On appointed former Symantec executive, Atri...
by Demand Gen Report Team | Apr 11, 2012 | Industry News
“SmartForms was launched in response to growing concerns by B2B marketers about the gap between the need to capture rich business firmographic information from new leads, and the need to keep registration forms short,” said Justin England, VP of Business Development,...
by Demand Gen Report Team | Apr 10, 2012 | Demanding Views
Challenge #1: You lack a specific expertise or bandwidth Effective marketing organizations require a wide range of expertise, and there are times when some component in the marketing process is unavailable or inadequately staffed. Marketing analytics, database...
by Demand Gen Report Team | Apr 10, 2012 | Solution Spotlight
When logged into Microsoft Dynamics CRM, sales reps and marketers can share Brainshark video presentations with leads and contacts in the system, and customize the content for various audiences. Recipients can view this content quickly and conveniently on their...
