Demand Gen Report

NetLine Demandbase ABM ABM concept illustration.

NetLine, Demandbase Join Forces to Elevate ABM Programs

NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic lead generation capabilities with Demandbase’s account intelligence to addresses one of the...

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Sales funnel roadmap lead generation stages conversion goals and customer retention plans

Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap

The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style…

Blog October 2

imac mockup standing on a wooden desk against a diagonal ray of sun light

Demandbase Rearchitects Product & Brand Experience With New Sales Features

Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its…

Industry News October 1

Building Bridges: How CMOs Can Elevate C-Suite Synergy

Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the company’s leaders are cohesive, they set the workplace’s tone and determine what…

Demanding Views September 27