by Demand Gen Report Team | Feb 8, 2012 | Industry News
The updated product is focused on delivering improved design functions and asset management capabilities, giving marketers optimal control over their marketing processes while executing content-based lead nurturing programs. According to Erramouspe, the company has...
by Demand Gen Report Team | Feb 7, 2012 | Demanding Views
Here is a 7-role framework to address this critical skill set. Role #1: VP of Revenue Marketing This role is the strategic leader and is laser focused on revenue results directly attributable to marketing efforts. The VP of Revenue Marketing sounds like a VP of Sales...
by Demand Gen Report Team | Feb 3, 2012 | Industry News
“One of the most pressing demand generation challenge for marketers today is managing change,” Gershik told DemandGen Report. “With the shift to a buyer-centric model of selling, marketers are having to become expert in new technologies and processes...
by Demand Gen Report Team | Feb 2, 2012 | Industry News
Franklin continued, “In 2011, a number of important actions were taken that better position each of our businesses to operate more efficiently and better compete in the changing market place. These included efforts to consolidate production processes and sales...
by Demand Gen Report Team | Jan 30, 2012 | Demanding Views
B2B marketing is in a state of constant flux. New channels, tactics and business demands are emerging on what seems like a daily basis. While there is increased adoption and maturing use of marketing automation, many marketers are still learning how — and if — their...
by Demand Gen Report Team | Jan 30, 2012 | Industry News
As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts. Users simply register and view reports within their existing HubSpot platform. “The introduction of applications like Ifbyphone’s...
by Demand Gen Report Team | Jan 27, 2012 | Industry News
“With recent venture financing, profitability and a strong product roadmap, we have established sustainable momentum to carry us through 2012 and beyond,” said Stephane Dehoche, President and CEO of Neolane. “Based on our open, flexible, digital native and...
by Demand Gen Report Team | Jan 26, 2012 | Industry News
“Building on the success of our marketing automation product, our sales effectiveness and analytics solutions achieved record growth; in fact, our analytics solution posted higher sales between the two by the end of the year,” noted Phil Fernandez, CEO of Marketo. ...
by Demand Gen Report Team | Jan 25, 2012 | Industry News
“Companies that select Silverpop realize that as customers become more self-reliant and self-directed, marketers must evolve their programs to meet the ever-increasing expectations for highly relevant and helpful information via more channels and in a more personal...
by Demand Gen Report Team | Jan 24, 2012 | Demanding Views
1) Know Your Audience, Know Yourself Prior to embarking on any initiative, marketers should understand their audience. It’s impossible to deliver relevant content without fully grasping the issues that plague your buyer. Because most B2B purchases are...
by Demand Gen Report Team | Jan 19, 2012 | Industry News
“This has been a breakout year for us,” said Raghu Raghavan, Founder and CEO of Act-On Software. “These fantastic results validate our unique approach to marketing automation, and our single-minded focus on delivering the experience that marketers really need. We are...
by Demand Gen Report Team | Jan 18, 2012 | Industry News
“Overall, 2011 was a fantastic year for us in terms of new customer signings,” Cummings said. “The marketing automation market is still very small, and we expect the overall market to continue to have strong growth with the big three vendors (Eloqua, Marketo and...
