by Demand Gen Report Team | Jan 18, 2012 | Demanding Views
By Mani Iyer, CEO, Kwanzoo, Inc. In order to find smart ways to identify and nurture prospective customers who visit their web site, B2B companies have been making significant investments in marketing automation and RPM platforms such as Eloqua and Marketo. However,...
by Demand Gen Report Team | Jan 13, 2012 | Industry News
“This acquisition means we have even more experts in-house to bolster our entire service offering and help align our customers’ sales and marketing efforts,” said Justin Gray, CEO, LeadMD. LeadMD, a Marketo partner, now offers two branded channels of services...
by Demand Gen Report Team | Jan 12, 2012 | Industry News
The new enhancement is designed to optimize online training by creating mixed course types. The new feature enables users to create one course that can be scheduled as different types of classes such as instructor-led, eLearning or virtual classroom. The enhancement...
by Demand Gen Report Team | Jan 10, 2012 | Demanding Views
Driving top-line growth is the universal C-suite challenge, which is why RPM immediately caught on so quickly. Simply put, RPM is a good night’s sleep for an executive who tosses and turns over revenue fears. Since RPM emerged out of the marketing automation...
by Demand Gen Report Team | Jan 9, 2012 | Industry News
During the first half of 2011, Neolane said it grew year-over-year revenue 70%. Additionally, the company launched the newest version of its Neolane Interaction product, designed to enable marketers to fuse inbound and outbound marketing campaigns and offers. The...
by Demand Gen Report Team | Jan 5, 2012 | Industry News
The company now has customers across the Americas, Europe and Asia utilizing its solutions for sales and marketing, training and professional development, and communications with customers, employees and investors. The company’s venture backer pointed to the...
by Demand Gen Report Team | Jan 4, 2012 | Industry News
LeadFormix works with 200 SaaS customers, which will bring the total number of CallidusCloud subscription customers to more than 1,100. LeadFormix customers include NaviSite, Solix, Permabit, EVE, Dynno and Techtra. “Every CEO on the planet wants more, faster...
by Demand Gen Report Team | Jan 3, 2012 | Industry News
Other report highlights include: Nearly all (97%) of respondents believe that sending well-targeted, personalized emails is an important or very important factor in achieving the best response rates; Only 20% of respondents said they were personalizing all of the...
by Demand Gen Report Team | Jan 3, 2012 | Demanding Views
The Demand Gen Taskforce Pull together the key stakeholders in sales and marketing and get them into the same room. Make sure experienced, in-the-trenches resources from both teams are assigned to the project —this is not the right project to entrust to entry-level...
by Demand Gen Report Team | Dec 21, 2011 | Industry News
“A large number of VerticalResponse customers who are in the B2B space are seeing direct, tangible benefits from engaging with prospects in social media, and it’s only going to grow,” Popick told DemandGen Report. “For example, we have one customer that sells...
by Demand Gen Report Team | Dec 20, 2011 | Industry News
GoodData works with more than 2,500 clients, including Software AG, Time Warner Cable, Capgemini and Pandora Media, to provide advanced analytics and on-demand data warehousing capabilities designed to more effectively measure business results. GoodData launched...
by Demand Gen Report Team | Dec 19, 2011 | Industry News
Below are 3 tactics to maximize your social media campaigns to help address these challenges. Tactic #1 – Give Your Social Media a Boost with Email Marketing According to a recent Forrester Research report, 71% of B2B marketers have adopted email marketing. If you...
