by Demand Gen Report Team | Dec 19, 2011 | Industry News
For Extraprise clients, the Big Data explosion has fueled an increase in the number of inbound and outbound campaigns, in some instances, by more than 30%, according to the company. In one series of campaigns, applying customer intelligence and smarter segmentation...
by Demand Gen Report Team | Dec 19, 2011 | Industry News
By communicating consistent messaging to their direct and indirect customers across all emerging channels, such as social media and video, the new site will provide vendors with insights to more effectively engage with partners. To lead the new publication, G3...
by Demand Gen Report Team | Dec 16, 2011 | Industry News
Founded in 2008, Rypple is a social performance app built for the way users work in real time. Rypple is designed to enable teams can to key priorities and get the continuous feedback, coaching and recognition needed to consistently achieve goals. Hundreds of...
by Demand Gen Report Team | Dec 15, 2011 | Industry News
The new free plan is designed to enable sales and marketing professionals to run one email prospecting campaign and generate up to 10 leads per month for free, and generate additional, verified leads at $40 per lead thereafter. True Influence has added more than 30...
by Demand Gen Report Team | Dec 13, 2011 | Industry News
“We want to keep growing faster than the market,” Blitzer told DemandGen Report. “We have a nice spot as a top three vendor. We really want to solidify ourselves as the top vendor for SMBs, so in 2012 we’ll hire aggressively and keep our focus on service and...
by Demand Gen Report Team | Dec 13, 2011 | Industry News
The Top 10 were ranked as follows: Laura McGuire – Saligent Jeff Pedowitz – The Pedowitz Group Steve Woods – Eloqua Jill Konrath – Jill Konrath Joe Payne – Eloqua Alex Shootman – Eloqua Maria Pergolino – Marketo Jeanne Hopkins...
by Demand Gen Report Team | Dec 13, 2011 | Industry News
The birth of the SaaS industry changed the way we approach business. It ushered in an era where organizations are not tethered to geographical boundaries. Professionals were unchained from desktop computers and rooms stacked wall to wall with servers. Businesses could...
by Demand Gen Report Team | Dec 13, 2011 | Industry News
Hidalgo said the online courses are designed to be completed in a “2-3-day timeframe,” and hone in on key skills that marketing automation users must develop to compete in the new BtoB marketing world. The MAI courses are taught and developed by subject matter experts...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
Conference speaker Rich Liu, Manager of Global Marketing Solutions at Facebook, explored the opportunities within Facebook marketing, and how businesses will operate better and more efficiently in a connected world. “This is the social enterprise — the idea that...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
The new identification capabilities stem from the ongoing development of the cloud-based, Demandbase Business Resolution Platform, which has grown by more than 30% in the last year to include more than 1.3 billion IP addresses and other information mapped to corporate...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
The tool also offers marketing tips, such as specific actions to improve a company’s grade. Marketing Grader uses more than 30 measures, compared to just nine for Website Grader. Marketing Grader is designed to help companies answer key questions around the...
by Demand Gen Report Team | Dec 6, 2011 | Industry News
Marketing automation and content marketing are often pitted against each other, as if marketing automation is only a “push” tactic and the inbound marketing is only “pull.” In the extreme, the debate pits buyer vs. seller in control of the conversation, helping vs....
