by Demand Gen Report Team | Nov 29, 2011 | Industry News
1. Reinforce the silos Wasting dollars is proportional to how siloed marketing and sales operations are. When the two work from different playbook pages, poor results are guaranteed. Encourage both to share golden oldies from the vault of pointed fingers....
by Demand Gen Report Team | Nov 29, 2011 | Industry News
Raghavan said a key driver of Act-On’s Q3 growth was the recent launch of its Hot Prospects solution, a real-time lead and opportunity barometer designed to provide a graphical dashboard within Salesforce.com. The solution is aimed at helping salespeople focus...
by Demand Gen Report Team | Nov 22, 2011 | Industry News
In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year....
by Demand Gen Report Team | Nov 22, 2011 | Industry News
By David Lewis, CEO, DemandGen International Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is the right step...
by Demand Gen Report Team | Nov 21, 2011 | Industry News
During BtoB Online’s Mobile Summit, Weide shared best practices for mobilizing campaigns. Key considerations highlighted during the presentation include: the rapid growth of mobile and tablet adoption; developing an efficient plan for mobile ad spend; search...
by Andrew Gaffney | Nov 16, 2011 | Industry News
“This new investment gives us a war chest in excess of $70 million,” Fernandez said. “We plan to use these funds aggressively to expand our award-winning product suite, further extend our global reach and look beyond our four walls to complement our own innovation...
by Demand Gen Report Team | Nov 15, 2011 | Industry News
Additionally, the system did not automatically track prospect demo activity, which require salespeople to manually update records in Reed’s sales force automation (SFA) system. Earlier in 2011, Reed’s management team decided to replace the company’s...
by Demand Gen Report Team | Nov 15, 2011 | Industry News
By Tony Tissot, Sr. Director of Marketing, eTrigue An ever-larger slice of the billions spent on BtoB marketing is going to online marketing efforts; yet industry perspectives, including Raab Associates, assert that marketing automation adoption, while growing...
by Demand Gen Report Team | Nov 15, 2011 | Industry News
“SaaS companies now have the ability to automatically respond to end-users based on their behavior within their application,” said Tom Elrod, CTO, LoopFuse. “This can include help emails when inactivity is detected, reinforcing the value proposition of a particular...
by Demand Gen Report Team | Nov 11, 2011 | Podcasts
Eloqua CEO Joe Payne highlights key themes from the company’s customer conference in San Francisco, including social, mobile & app integration to drive revenue. Payne explores 5 revenue performance indicators, his conversations with the CEO community and the...
by Demand Gen Report Team | Nov 10, 2011 | Industry News
Pardot’s webinar integration is designed to enable marketers to register prospects for WebEx, ReadyTalk and GoToWebinar events from Pardot forms via completion actions. Marketers also can display registrations and attendance as activities in the prospect record...
by Demand Gen Report Team | Nov 9, 2011 | Industry News
“We continued to see our business accelerate in Q3, and are more confident than ever that we currently have more customers, and are growing faster than any other vendor in the RPM space,” said Phil Fernandez, President and CEO of Marketo. “Marketo is making our...
