by Demand Gen Report Team | Nov 9, 2011 | Industry News
“Social networks aren’t going away,” noted Bryan Brown, Director of Product Strategy at Silverpop. “As marketers this is not a problem we can look away from. We have to be strategic in knowing what we want to do and where we want to spend our time. Social...
by Demand Gen Report Team | Nov 4, 2011 | Industry News
Specifically designed to work with Infusionsoft, CustomerHub allows small businesses to deliver protected content to paying customers and automate the subscription and collections process. CustomerHub also allows small businesses to share free protected content by...
by Demand Gen Report Team | Nov 3, 2011 | Industry News
The survey also revealed that Twitter was the most popular social media channel, followed by LinkedIn and Facebook. And social bookmarking services and paid channels including promoted tweets were cited as the least popular tools. The gap between cost and return for...
by Demand Gen Report Team | Nov 2, 2011 | Industry News
The release is a complement to LeadLife’s lead management solution that combines marketing automation technology and lead management specialists to help customers truly profit from lead management. In support of the product release, LeadLife has launched a new...
by Demand Gen Report Team | Nov 1, 2011 | Industry News
“Individual marketers are paying a heavy price in the transparency of their data,” said Brian Whalley, Internal SEO Manager for inbound marketing firm, HubSpot. “This is a hard reaction for us as marketers or SEO professionals. We invest so much effort, work and time...
by Demand Gen Report Team | Nov 1, 2011 | Industry News
The first phase of Kwanzoo’s partnership is focused on enabling better prospect profiling inside Eloqua lead nurturing emails, and widening the lead funnel to capture more “top of funnel” leads into Eloqua. The next phase will extend the partnership...
by Demand Gen Report Team | Nov 1, 2011 | Industry News
More often than not, marketing is not aligned with sales, and can’t report the incremental revenue brought in from each program. But there’s a new era dawning, and it brings marketing and demand generation directly into the revenue conversation. At first,...
by Demand Gen Report Team | Oct 31, 2011 | Industry News
Discovery Consultation; Configuration Audit Report; Executive Summary; MA Scorecard; Pipeline Analysis; Recommendations; and Findings review/Q&A. According to Televerde, the typical audit is a one-week process that includes some telephone time with the individual...
by Demand Gen Report Team | Oct 27, 2011 | Industry News
Solution Snapshot: Curata by HiveFire, Inc. helps marketers more effectively manage content curation, the process of finding, organizing and sharing online content. By combining these tasks in one easy-to-use platform, marketers save time on content marketing while...
by Demand Gen Report Team | Oct 27, 2011 | Industry News
The “Live in 45” strategy and implementation program takes place through a 6-week guided implementation of an actual campaign that each participant will develop for their company. Between sessions, participants perform a homework assignment that takes them one step...
by Demand Gen Report Team | Oct 25, 2011 | Industry News
Content marketing is not new, but the way buyers evaluate their needs, understand the possibilities and select with whom to do business is radically different. The combination of the web, mobile and social means buyers look for information from up to 11 sources before...
by Demand Gen Report Team | Oct 25, 2011 | Industry News
“The iPad is supporting business mobility like never before,” said Joe Gustafson, CEO, BrainShark. “At the same time, and as the mobile workforce continues to grow, the need to present PowerPoints on the iPad is becoming more critical. We’re pleased to offer the...
