by Demand Gen Report Team | Oct 25, 2011 | Industry News
“We need the tools to capitalize on online interactions in real time but, before Demandbase, there were no BtoB-focused solutions to help us optimize our web conversion,” said Amit Varshneya, VP Marketing at Hexaware, a Demandbase customer engaged through the Eloqua...
by Demand Gen Report Team | Oct 21, 2011 | Industry News
“[BtoB marketers have subscribed to the idea that] if you build the great content, prospects will come,” Payne said. “But that’s not really how we consume and find content today. Content going forward isn’t just about the right message in the right place....
by Demand Gen Report Team | Oct 18, 2011 | Industry News
Act-On, which targets the SMB market, saw a 20% increase in revenue from Q2 to Q3. The company also experienced a 400% increase in revenue compared to the same time last year. The company, which acquired the assets on Marketbright in July 2011, also added 154 new...
by Demand Gen Report Team | Oct 18, 2011 | Industry News
Today, we will take this theme one step further and examine the roll of multichannel marketing. While not new, multichannel marketing’s genesis comes from integrated marketing communications, and its most recent evolution is from the vast number of possible...
by Demand Gen Report Team | Oct 18, 2011 | Industry News
Responsys Interact for Distributed Marketing provides a new interface to develop and deploy cross-channel, interactive marketing campaigns. Customizable templates allow marketing organizations to centralize and control corporate branding and messaging, in addition to...
by Demand Gen Report Team | Oct 17, 2011 | Industry News
BlueBird uses these platforms to improve program ROI by fostering relationships between companies and their prospects. BlueBird works with customers to build programs designed to help generate demand, nurture and score leads and increase lead velocity through the...
by Demand Gen Report Team | Oct 12, 2011 | Industry News
One driver of Act-On’s Q3 growth was the recent launch of its Hot Prospects solution. Hot Prospects is a real-time lead and opportunity barometer, designed to provide a graphical dashboard within Salesforce.com that allows salespeople to focus on ready-to-buy...
by Demand Gen Report Team | Oct 11, 2011 | Industry News
“We stepped back and said ‘let’s create a general Marketo application that’s extremely simple to use and deploy with the core functionality that’s needed for small businesses to grow faster,’” said Paul Albright, Chief Revenue Officer, Marketo....
by Demand Gen Report Team | Oct 11, 2011 | Industry News
By Michael Shanker, CEO & Director, Extraprise Last week, in part one of our three part series, we examined how critical it is to understand your organization’s marketing maturity when it comes to creating an effective multi-channel marketing strategy. While...
by Demand Gen Report Team | Oct 11, 2011 | Industry News
“Today, marketers must listen carefully to their customers and deliver the most relevant content at the moment they want it most,” said Bill Nussey, President and CEO of Silverpop. “Our acquisition of PlacePunch, a true pioneer in the location-based marketing space,...
by Demand Gen Report Team | Oct 7, 2011 | Industry News
Each of The Demand Curve engagements results in an assessment report that benchmarks and prioritizes an action-ready plan and an “architecture for demand,” according to Harte-Hanks. Specifically, the assessment may include any or all of these components:...
by Demand Gen Report Team | Oct 6, 2011 | Industry News
The company’s i2i marketing services focus exclusively on aligning sales and marketing to drive revenue at the right time, with the right offer, and in the right place during each stage of the customer life cycle. The services are designed to transform data into...
