by Demand Gen Report Team | Jun 17, 2011 | Industry News
The acquisition also adds top product development, user experience, and engineering talent, starting with entrepreneur David Cancel who will become HubSpot’s Chief Product Officer. Performable’s 18-person team will join HubSpot at the company’s...
by Demand Gen Report Team | Jun 14, 2011 | Industry News
The changes impact the usage of cookies and other information-storing technology. While web sites were previously required tonotify users who cookies are being used, as well as the option to opt-out, new requirements state that the user more be provided with “clear...
by Demand Gen Report Team | Jun 14, 2011 | Industry News
In addition, speakers from Oracle, SAP and Xactly Corporation will address how metrics, analytics and mobility represent competitive advantage opportunities for today’s BtoB sales organizations. “When you look at all the changes in the last year, there is a...
by Demand Gen Report Team | Jun 13, 2011 | Industry News
“Consumers are interacting with brands in real time across email, mobile, social media and the web, and marketers must make the most of the opportunity to effectively engage,” said Scott Dorsey, ExactTarget Co-Founder and CEO. “By bringing the power of Marketo to the...
by Demand Gen Report Team | Jun 13, 2011 | Industry News
The term “virtuous cycle” refers to any sequence of events whose end-result restarts the sequence of events all over again, ending this time in a better result, which restarts the cycle once again, and so on. Each result causes the cycle to repeat, leading to an even...
by Demand Gen Report Team | Jun 10, 2011 | Industry News
“The mardevdm2 brand [is designed] to continue to address [marketers’] data needs, while expanding into other areas they may need help with, such as filling in the gaps in their marketing strategy,” said Zina Manda, Director of mardevdm2. “The marketing...
by Demand Gen Report Team | Jun 9, 2011 | Industry News
In a recently published case study, Eloqua Database Marketing Manager Anna Glushkovsky describes how ZoomInfo provided an accurate list — within two days of her request — that met very specific criteria: businesspeople targeted by industry and job title who had been...
by Demand Gen Report Team | Jun 7, 2011 | Industry News
According to SiriusDecisions data, less than 20% of BtoB companies said their staffs have the technology skills they need. Further validating the critical training challenge, the survey also found that 70% simply have no budget for technology training. During the...
by Demand Gen Report Team | Jun 7, 2011 | Industry News
Mike Gospe, Co-Founder and Principal of sales and marketing leadership consulting firm KickStart Alliance, explores key topics including personae, positioning statements and messaging in his new book, The Marketing High Ground. In an exclusive interview with DemandGen...
by Demand Gen Report Team | Jun 6, 2011 | Industry News
According to the survey, only 43% of respondents are able to leverage more than half of their marketing automation solution’s full features and functionality. The survey also showed a correlation between experience with the technology and full utilization, as...
by Demand Gen Report Team | Jun 5, 2011 | Industry News
The notice distributed to potential buyers pointed out that the sale of version 2 was “time sensitive” as the servers hosting it were scheduled to go down June 1. The legal notice also noted that there were “over 150 accounts” that had signed up for the beta of...
by Demand Gen Report Team | Jun 3, 2011 | Industry News
Now adding more than 300 accounts per month, Weber openly discussed the company’s aggressive plans to grow to the freemium model to over 5,000 accounts by the end of the year. Based on its current conversion rate of moving about 7% of freemium account to paid,...
