by Will Schnabel, VP and General Manager, Silverpop VTrenz | Jan 21, 2009 | Demanding Views
Let no lead go to waste. To ensure leads move through the sales pipeline without falling through the cracks, marketers must work to understand their marketplaces better than ever before. By implementing automated marketing programs that can intelligently identify...
by Susan Cordts, President and CEO of Adaptive Technologies, Inc. | Jan 12, 2009 | Demanding Views
The answer lies in the ability for a company to balance. There are arguments for both sides of the quantity vs. quality debate. It depends on the profitability of the companies being targeted and the amount of prospective leads. Falling on the wrong side of this...
by Edward Brice, Author of Marketing-Gimbal Blog | Jan 7, 2009 | Demanding Views
1.Database Marketing Takes Center Stage: While we should all be focused on enhancing and enriching our databases the need for more targeted segmentation and messaging will put a renewed emphasis on this old tactical area that can be ignored or even forgotten. I...
by John Gaffney, Senior Analyst | Dec 16, 2008 | Demanding Views
It is a bit stunning and possibly worth every bit of attention it gets. I highly recommend the CMO Council report titled “Routes To Revenue” this data comes from because the whole picture vacillates between an indictment of executive information ignorance, and a...
by Andrew Gaffney | Dec 9, 2008 | Demanding Views
The Markies winners were chosen based on a combination of metrics, innovation and demand generation excellence that drove results for their business. Award recipients included the following companies: • Marketing and Sales Alignment Award Winner: Administaff...
by Andrew Gaffney | Dec 9, 2008 | Demanding Views
DemandGen Report caught up with Powell to discuss the new book and also get his take on how the challenging economic climate factors into marketing strategy. DemandGen Report: One of your chapters talks about dealing with the uncontrollable and exogenous factors. Is...
by Lisa Cramer, President, LeadLife Solutions | Dec 3, 2008 | Demanding Views
At some point, you realize that your lead generation programs are working and – presto – leads are coming into the company. But the aftermath is a total scramble. You’ve probably used spreadsheets to track leads for each campaign – that’s if you were...
by By Kenneth Krogue, President, InsideSales.com | Nov 25, 2008 | Demanding Views
While technology can eliminate many inefficiencies and time-wasters from sales and marketing organizations, some problem areas tend to be outside the reach of technological solutions. More time is wasted as a result of poor strategy, bad hiring, unqualified...
by John Gaffney, Senior Analyst | Nov 11, 2008 | Demanding Views
“It was tantamount to a natural disaster,” he said. I have no doubt that Pipas is a smart, capable guy. He has been running Ford’s economic analysis’s team since 1997, and has worked at Ford since 1976. But in an age where demand tracking,...
by Demand Gen Report Team | Nov 4, 2008 | Demanding Views
DemandGen Report was on-site for Eloqua’s first user conference earlier this month in Las Vegas and had the opportunity to sit down with Payne to discuss his priorities for Eloqua heading into 2009, as well as his outlook on the marketing automation...
by Mike Santos | Nov 4, 2008 | Demanding Views
During her tenure at Genesys, Persson’s marketing strategies and programs helped the company build a customer base of more than 200 of the Global Fortune 500. She was an also integral member of the executive team that grew the company tenfold – from $20...
by John Gaffney, Senior Analyst | Oct 29, 2008 | Demanding Views
With most marketers relying on email as the main driver of lead generation campaigns, the report “Email Data Management Best Practices” was light on new research, but confirmed many industry practices on acquiring and retaining customer addresses. Its goal in...
