Demand Gen Report

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NetLine, Demandbase Join Forces to Elevate ABM Programs

NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic lead generation capabilities with Demandbase’s account intelligence to addresses one of the...

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Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025

According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are…

Industry News August 6

Not Your Grandparent’s President’s Club: The Next Generation Of Incentivization

Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour…

Demanding Views August 6

ON24 & 6sense Team Up To Help Create More Personalized CX

ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint users to combine ON24’s first-party engagement data with…

Industry News August 1