The Content Experience Report: 8 Data Science Insights You Can Use To Boost Content Engagement And Conversions
By combining quality content with a remarkable experience, marketers can drive engagement rates and boost results. The key components that impact the content experience are environment, structure and points of engagement.
This report outlines eight ways marketers can enhance the content experience and move the needle for current and prospective customers.
Key takeaways include:
Placing content in more than one place can increase viewership 8x;
Tagged content is viewed 2x more than untagged content; and
Personalized recommendations can increase content views by as much as 60%.