B2B Brands Investing In New Tools & Tactics To Drive Insights From Interactions Into Their Integrated Demand Strategies
Events may be on hiatus, but they are still one of the most valued tactics in the B2B marketers' toolbox. While there was an expectation that the expansion of digital engagement channels would eventually reduce the role of in-person industry events, the opposite is proving to be true.
In addition to upping their spend on events, new research shows that marketers are doubling down on gathering better data from events and investing in tools and tactics that connect the behavioral insights that are gathered from face-to-face interactions with digital campaigns.
Download this interactive report to learn how top B2B brands are using events as a springboard for:
Identifying the right target accounts;
Defining an engagement plan for those accounts at events;
Understanding the needs of those accounts; and
Creating timely follow-up conversations after an event concludes.
Download the full report to start planning for the return of live events.