To break through crowded channels and convert prospects into buyers, marketers must deliver next-level personalization that speaks directly to a buyer's pain points. But new research shows many orgs have yet to adjust their tactics to deliver the personalized touch that today's buyers crave.
This report examines where marketers are falling short on their personalization efforts and explores the emergence of Precision Demand Marketing (PDM). Key findings include:
Only 12% of marketers said their teams are hitting their goals with their current personalization strategies;
22% said they plan to prioritize buyer-level personalization strategies over the next six months; and
When asked about their biggest challenges in moving toward a personalized approach, 61% cited siloed data.