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Web Seminars

Personas, Positioning, & Clever Messaging: 3 Secrets for Engaging More Buyers

Wed, Aug 17, 2011 1:00 PM - 2:00 PM EDT Whoever understands the buyer best, wins. This requires marketers to take responsibility for understanding customers, their pain points, and their buying process better than ever before. For businesses to thrive in the 21st century, marketers must know how to capture this customer knowledge, distill it, and then share it effectively…

Taking a Bite-Sized Approach to Marketing Automation

Thursday, June 9, 2011 1:00 PM - 2:00 PM EDT This webinar will present new research as well as case study examples showing the phased approach many companies are taking to rolling out marketing automation systems. The new study conducted by DemandGen Report will highlight the success companies are having with building block tools such as email marketing, web forms…

The ROI Of Targeted Prospecting

Date: Wednesday, May 25, 2011 2:00 PM - 3:00 PM EDT Who’s your buyer? As more companies look to improve their flow of qualified leads, carefully defining segmentation and buyer personas have become a critical requirement for sales and marketing teams. Join us for an informative webinar presenting best practices research as well as real-world case studies showing how companies…

Lead Generation Quick Start Series

Register Now for Our Lead Generation Quick-Start Series! Reserve Your Spot Now! Selling Lead Gen Internally | April 12 at 1pm ET Learn the foundational arguments around the need for, and value of, investing in generating leads. This session with Mike Gospe, Principal at KickStart Alliance, will address the spike in leads generated on the Web, changes in buyer behavior…

Managing Your Team to Higher Quotas with Social Selling

Over 45% of organizations have set higher sales quotas in 2011 as compared to 2010. To achieve the higher quotas, successful sales leaders are focusing on increasing the productivity of their existing teams, innovative use of social media, and better sales and marketing alignment. Concur, the market-leader in on-demand expense management solution and one of the fastest growing software companies,…

Dirty Data’s Effect on ROI and Five Ways to Fix it Today

Register to Uncover the ugly truth of the cost of dirty data on your organization Tuesday, March 15, 2011 2:00 PM - 3:00 PM EST E-marketing should lead to greater intelligence on prospects, right? The opposite has proven true as companies become overwhelmed with data sources and struggle to keep contact databases accurate and up-to-date.Join ZoomInfo and DemandGen Report as…

Marketing Automation: Getting It Right The First Time

Insights From Industry Leading Experts On How To Build A Successful Demand Generation Strategy This online roundtable features the top thought-leaders in the demand generation industry sharing insights on the steps companies large and small can take in the early stages of a marketing automation rollout in order to achieve long-term success. Roundtable Participants: Jeff Pedowitz, President, The Pedowitz Group…