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Web Seminars

Developing Content for the Digital Conversation

Wednesday, September 7, 2011 1:00 PM - 2:00 PM CDT - Register Today The B2B buying process has shifted –conversations with buyers now start online and your digital content is doing the talking. In order to engage buyers, your content must cut through the noise and information cluttering the Internet and speak directly to your buyer’s needs. In this webinar,…

What’s Working in Webinars: A Look Inside the Best Practices of Power Users

When: Wednesday, September 21, 2011 - 10 AM (PDT) / 1 PM (EDT) - Register Today In a world that teems with webinars, how do you rise above the rest to create an experience that thrills your audience and gets them talking? Join Andrew Gaffney, editor of DemandGen Report, as he presents key takeaways and tactics currently employed by the…

Inside the Mind of Today’s B2B Buyer: What’s Changed and How to Adapt

When: Thursday, August 18, 2011 1:00 PM - 2:00 PM EDT - Register Today In an effort to keep our finger on the pulse of B2B buying behavior, we have recently concluded the research behind the 2011 Inside the Mind of the B2B Buyer survey. In this webinar, we will review the top-line results and give you a sneak peak…

The Best Content For Short Attention Span Theater

Live Date: Sept 7, 11am ET - On-Demand - Watch Now Today's buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. To be successful with this new breed of buyer, solution providers need to drop the sales pitch, and become a valued resource – providing the right content to facilitate the buyer's decision making…

Marketing Metrics Workshop Series

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their…

The Model for the New Revenue - Centric Marketer

Live Date: Wednesday, August 3, 2011 1:00 PM - 2:00 PM EDT - On-Demand Measurement is a priority for all marketers but a focus on tactical metrics has kept many marketers from truly proving the value of their efforts. Now for the first time a new study from DemandGen Report has tied together the impact of deeper measurement capabilities with…

5 Steps to Measure Lead-to-Cash Performance

Live Date: Wednesday, August 10, 2011 1:00 PM - 2:00 PM EDT - Register Today Firms that manage by metrics report better alignment between sales and marketing, accelerated pipeline performance and deeper insights into ROI and other key performance areas. Key areas of measurement include web metrics, funnel metrics, as well as opportunity and revenue reporting. With investments in demand…