Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Buyers want to engage on their own terms as 67% of B2B buyers state that they prefer a…
News Brief March 17
Latest In: AI agents
Typeface Launches Marketing Orchestration Engine
Typeface launched its new Marketing Orchestration Engine today, giving enterprises a new operating layer to coordinate people, artificial…
News Brief March 4
Demand Gen Report 2026 Trends: Jasper’s Loreal Lynch
2026: The Year Marketing Becomes an AI-Orchestrated System Marketing has always moved fast, but artificial intelligence (AI) has…
Demanding Views January 6
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Xactly Unveils New AI Agents to Optimize GTM Strategy
Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…
News Brief December 11
Salesforce Adds Deep Observability to Agentforce 360 Platform
Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…
News Brief November 25
Aurasell Offers First AI-Native GTM Platform
Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a…
News Brief November 20
Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Data Accessibility Affecting AI Adoption for B2B Marketers: Hightouch
A new report from Hightouch found that even though marketers most often cite tools as their top pain…
News Brief November 10
PolyAI’s Agent Delivers Results for The Melting Pot
A key component to any restaurant is making sure their customers have an experience that keeps them coming…
Case Studies October 30
Sales Engagement Platform lemlist Acquires AI Platform Claap
Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales…
News Brief October 21
Typeface: Marketing Agency Spend Down 60% Due to AI
As Advertising Week New York begins, a new survey from Typeface details the impact artificial intelligence (AI) is…
News Brief October 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
