AI agents b2b personalization buyer intent Car Sales MarTech Proactive Marketing touchpoints
Over the past few years, the automotive retail business has quietly become one of the most advanced testing…
Demanding Views
December 26
AI AI agents artificial intelligence Incent AI Agents Xactly
Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…
News Brief
December 11
Agentforce 360 Platform Agentforce Studio AI AI agents artificial intelligence salesforce
Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…
News Brief
November 25
AI AI agents artificial intelligence Aurasell
Aurasell, the artificial intelligence (AI)-native GTM platform, is now making available a a full-featured stack built on a…
News Brief
November 20
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
AI AI agents artificial intelligence b2b marketers data Has Martech Failed Marketers? Hightouch MarTech
A new report from Hightouch found that even though marketers most often cite tools as their top pain…
News Brief
November 10
AI AI agents artificial intelligence OpenTable PolyAI The Melting Pot
A key component to any restaurant is making sure their customers have an experience that keeps them coming…
Case Studies
October 30
AI agents artificial intelligence. AI Claap Lemlist
Lemlist, a leading sales engagement platform has acquired artificial intelligence (AI) platform Claap, aimed at transforming every sales…
News Brief
October 21
AI AI agents artificial intelligence Typeface Typeface Signal Report
As Advertising Week New York begins, a new survey from Typeface details the impact artificial intelligence (AI) is…
News Brief
October 6
AI AI agents artificial intelligence HG Insights MadKudu Revenue Growth Intelligence Fabric revops sales
HG Insights is expanding its offerings, due in part to a recent acquisition. The California-based company has launched…
News Brief
August 19
AI AI agents artificial intelligence Intelligence AI Agents Intelligent Revenue Platform Sales performance management SPM Xactly
On their Intelligent Revenue Platform, Xactly in now offering Intelligence AI Agents that transforms how Sales Performance Management…
News Brief
August 11
AI AI agents artificial intelligence Pricefx
Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue, and respond…
News Brief
July 31