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Latest In: Bombora

Accountbased marketing big data Bombora Erik Matlick Marketing analytics marketing and sales alignment
How Data Creates Harmony Between Sales and Marketing

How Data Creates Harmony Between Sales and Marketing

B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects…

Demanding Views June 24
Analytics Bombora engagement lead generation purchase intent Sales Inside technology
Bombora Forms Partnership With Sales Inside

Bombora Forms Partnership With Sales Inside

Bombora, an intent and demographic data provider, has joined forces with B2B lead generation services company Sales Inside.…

Industry News June 2
ABM artificial intelligence Bombora sales and marketing salesforce YesPath
YesPath Launches ABM Tool Powered By Artificial Intelligence

YesPath Launches ABM Tool Powered By Artificial Intelligence

San Francisco-based start-up YesPath, a company founded by two ex-Salesforce execs, announced its first product: an account-based marketing…

Industry News March 22
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