Aligning Public Relations with GTM Drives Faster B2B Revenue Growth: Report
Businesses that fully leverage public relations (PR), as part of their go-to-market (GTM) strategy enjoy stronger revenue performance,…
News Brief August 11
Latest In: Demand Metric
Lead Data Quality a Critical Barrier to B2B Marketing Growth: Integrate
Nearly three quarters of respondents in a new report from Integrate and Demand Metric reported their lead data…
News Brief July 22
New Integrate Report Suggests Need For Precision In Marketing
Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed…
Industry News October 12
MRP Prelytix To Host Virtual Event For Enterprise-Class ABM
MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host "Enterprise ABM: From Complexity to…
Industry News November 4
New Research: 83% Of Sales Professionals Cite Video Content As ‘Very Important’ To Their Strategies
2020 has been a great year for video marketing in B2B. New research from Vidyard and Demand Metric…
Industry News December 22
New Research: Only 18% Of Marketers Currently Using AI Solutions
AI adoption is on the rise as more use cases in the B2B marketplace highlight the benefits of…
Industry News April 4
New Research: 80% Of Marketers Concerned Data Vendors Are Not GDPR Compliant
Eighty percent of marketers are concerned that their marketing technology vendors are not fully GDPR complaint and may…
Industry News July 31
Fragmented Content Hinders Revenue, Says MarcomCentral, Demand Metric Study
Almost two-thirds of firms lose business when the sales team doesn’t have the needed content available, according to…
Industry News March 20
Study: More Than Half Of Marketers Leveraging Predictive Meet Demand Gen Goals
Marketers who use predictive analytics in their demand generation process are more likely to achieve their objectives, according…
Industry News April 29
Survey: More Than Half Of Companies Report Lead Generation Efforts Falling Short
More than half (58%) of companies find that their lead generation efforts are falling short, according to a…
Industry News March 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
