Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…
News Brief June 5
Latest In: Gartner
Navigating the AI-Driven Buyer: A New Era for Sales Engagement
As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools…
Demanding Views May 23
Gartner Survey: 73% of CSOs Prioritizing 2025 Growth from Existing Customers
A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The…
News Brief May 20
Top Commercial Threats Facing Sales Leaders in 2025
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…
Feature April 16
B2B Sellers Who Partner With AI Are 3.7X More Likely To Meet Quotas
Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do…
Industry News September 16
5 Technologies CSOs Need To Invest In To Improve Buyer Engagement & Drive Growth
Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill small gaps…
Demanding Views May 24
Sales Orgs That Use An Adaptive Approach Are 3X More Likely To Grow: Gartner Research
At the 2024 Gartner CSO & Sales Leaders Conference, the company’s analysts took the stage to share insights…
Industry News May 22
57% Of Marketers Prioritizing Digital Paid Media In 2024: Gartner Research
Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in…
Industry News May 14
Sales Enablement’s New Mandate: Driving Seller Behavior Change
The B2B sales world is moving forward at breakneck speed, and sellers are falling behind. A recent Gartner…
Demanding Views January 2
The Roadmap To Revenue Enablement
Today's customer lifecycle spans an array of interactions with disparate company functions, which risks misaligned messaging and more…
Demanding Views May 19
3 Tactics To Boost Demand Generation Performance In 2023
CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout…
Demanding Views May 5
Unleash The Power Of Commercial Integration Through The Promise Of Buyer Learning
As consumers, we immediately turn to self-service digital channels for almost all our purchases, whether it's something small,…
Demanding Views March 10
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
