Activate AI artificial intelligence budgets case studies Chris Rooke Economy funnel high-quality lead KPI live events marketing qualified accounts MQA MQLs State of Demand Gen 2025
The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…
Feature
December 2
2025 Trilliad Sustainable Growth Study AI artificial intelligence chatbots data integration demand funnel Economy growth paradox KPI Predictive Analytics
Collaboration across internal teams is vital for B2B organizations seeking sustainable revenue growth in the current business environment,…
News Brief
November 24
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
Analytics channel99 engagement key performance indicators KPI measurement performance marketing
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…
Industry News
September 25
CMO Content content campaigns content marketing demand generation INFUSEmedia KPI ROI
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs…
Demanding Views
January 7
buyer engagement customer data Digital Channels digital marketing digital marketing strategies digital transformation KPI salesforce thirdparty cookies
Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to…
Industry News
September 16
artificial intelligence ecommerce KPI marketing automation
The point of automation is to free up your time so you don't have to be directly involved…
Demanding Views
March 26
engagement data event marketing event ROI KPI RainFocus
Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing…
Blog
November 25
ActOn Software Adaptive Web AI artificial intelligence Kate Johnson KPI personalization
Adaptive marketing platform provider Act-On Software has launched Adaptive Web, an AI-based inbound marketing tool that aims to…
Industry News
May 6
Aberdeen Group KPI quota revenue ROI zoominfo
New Aberdeen Research found that BtoB organizations tapping information from BtoB directory ZoomInfo outperform other companies on key…
Industry News
June 2