Escaping the Unknown: How Precision ABM Tripled Engagement
When tracking the results of a marketing investment can seem like a black box, impossible at times to…
Case Studies February 5
Latest In: KPI
Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation
The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…
Feature December 2
Trilliad’s Details ‘Growth Paradox’ for B2B Marketers
Collaboration across internal teams is vital for B2B organizations seeking sustainable revenue growth in the current business environment,…
News Brief November 24
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Channel99 Debuts Verification Pixel To Create More Campaign Transparency
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…
Industry News September 25
CMOs: Here Are 3 Tips To Drive The Demand Gen Results Your CEO Wants In 2022
CMOs are under increased pressure to prove the ROI of their marketing programs and deliver on set KPIs…
Demanding Views January 7
Salesforce Research: 90% Of Marketers Evolve Their Digital Marketing Strategies In Response To Rapid Digital Transformation
Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to…
Industry News September 16
5 KPIs To Test Marketing Automation Effectiveness
The point of automation is to free up your time so you don't have to be directly involved…
Demanding Views March 26
How To Avoid Event Marketing Pitfalls Through Nontraditional KPIs
Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing…
Blog November 25
Act-On Adds Real-Time Website Personalization Capabilities To Platform
Adaptive marketing platform provider Act-On Software has launched Adaptive Web, an AI-based inbound marketing tool that aims to…
Industry News May 6
ZoomInfo Customers Outperforming On Revenue, Contract Size & Quotas
New Aberdeen Research found that BtoB organizations tapping information from BtoB directory ZoomInfo outperform other companies on key…
Industry News June 2
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
