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Focus On Desired Business Outcomes For Marketing Technology Success

Focus On Desired Business Outcomes For Marketing Technology Success

The explosion of technology has impacted the way marketers validate and move prospective customers through the pipeline. As…

Industry News February 16
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Taking Control of Your Lead Generation

Taking Control of Your Lead Generation

Traditionally, B2B publishers use a variety of tools to execute lead generation efforts. This process includes multiple departments —…

Demanding Views February 16
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Study: Two-Thirds Of Companies Don't Use Marketing Automation

Study: Two-Thirds Of Companies Don’t Use Marketing Automation

Almost two-thirds (65%) of marketing teams don't have a marketing automation platform (MAP), according to recent findings in…

Industry News January 25
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