ANA Association of National Advertisers Confident Marketers NewtonX The Confident B2B Marketer
The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…
News Brief
December 8
AdDaptive B2B targeting click-through rates CTR MMC Media programmatic advertising campaigns Wasabi Technologies
Wasabi Technologies has grown to become a leader in cloud storage and is trusted by many of the…
Case Studies
December 4
2026 Budget AI artificial intelligence B2B marketing strategy CRM Outcomes Rocket ROI Saul Marquez
A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…
News Brief
December 1
Bombora connected TV firmographic firmographic data intent intent data Lead Forensics Leadspace StackAdapt technographic data
StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…
News Brief
November 24
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
account personalization Beyond ABM: Reach Buyers Within Accounts With Contact-Level Marketing conversion rates data Dmitri Lisitski engaging buyers Forrester gen AI generative artificial intelligence Influ2 sales funnel
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief
October 30
#SPS25 10 Tactical Steps to Become an AI-Native B2B Marketer AI Al Lalani Alexis Carroll Cline Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Content in the Age of AI: Tools and Tips for Stellar Performance Demandbase Emerald Studio Josh Baez NetLine Omnibound AI Pamela Ravetier Rob Jekielek Strategy & Planning Series Strategy Happens in the Margins: The Quiet Return of Curiosity Chaos and the Joy of Not Knowing What Comes Next The Harris Poll Tonya Cooper
The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who…
Blog
October 27
2025 State Of Account-Based Marketing: ABM account-based marketing AI artificial intelligence
Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at…
Blog
October 20
AI artificial intelligence buying behaviors data immersive advertising machine learning performance marketing strategies personalization
More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…
News Brief
October 20
AI AI Meets ABM: What’s Actually Working vs. What’s Hype Alicia Hale artificial intelligence Demandbase Jean Cameron
Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s…
Blog
September 23
AI artificial intelligence Audienscope buyer signals Dmitri Lisitski Influ2 Signals Center social media
Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…
News Brief
September 15
AI AI Meets ABM: The Marketers Playbook for Smarter Alicia Hale artificial intelligence Demandbase Faster Growth
Artificial intelligence (AI) is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale…
Feature
September 10