The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026
The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…
Demanding Views August 21
Latest In: Growth Marketing
Stop Buying Your Own Traffic: Protecting Search ROI in the AI Era
Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity…
Demanding Views August 14
Brooks Running Scales Creative Output and Doubles ROAS With Adora
Key Takeaways Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40…
Case Studies August 13
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…
Blog June 22
Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages
Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…
News Brief August 10
From Pilot Projects to Progress: Making AI Innovation Stick Across The Organization
Key Takeaway The B2B companies falling behind on AI aren’t short on advanced technologies. They’re short on infrastructure—…
Demanding Views July 31
Adwave Launches New AI Video Generator Built on Its CTV Ad Technology
Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored…
News Brief July 30
From Promotions to Personalization: How Simply Fish Used Dishio to Drive Measurable Growth
Key Takeaways Simply Fish grew overall sales by roughly 25% over 18 months by shifting spend away from…
Case Studies July 23
We Need to Talk About AI-Generated Client Drafts
GenAI can do so many cool things. Written content generation is one of the most obvious capabilities, and…
Demanding Views July 17
TechnologyAdvice Names Zach Jones CEO, Expands Commercial Leadership Team
Key Takeaways TechnologyAdvice named Zach Jones CEO as it expands into a modern B2B media and marketing services…
News Brief July 16
Yes& Acquires Modo Modo, Expanding B2B Marketing Presence
Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement…
News Brief July 9
How Adwave Enabled Patriot Auto Group to Expand Its Reach, Grow Sales With CTV: Demand Gen Report Case Study
Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months,…
Case Studies July 9
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