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Latest In: Growth Marketing

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Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns

Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The…

News Brief May 4
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Salesforce Launches Agentforce Operations to Eliminate Back-Office Bottlenecks

Key Takeaways: Salesforce’s Agentforce Operations reduces back-office bottlenecks with AI, cutting cycle times by up to 70% and…

News Brief April 30
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tvScientific Unlocks Pinterest Audiences for CTV Campaigns

Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows…

News Brief April 28
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10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…

Blog March 17
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Marketing Technology Market Projected to Reach nearly $2.4T By 2033

Key takeaways: The marketing technology market is projected to grow at a CAGR of 20.1% from 2026 to…

News Brief April 23
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Iterable Launches AI Agent Business person using tablet with virtual AI agents interface overlay. Concept of artificial intelligence, automation, machine learning, chatbot, and digital transformation.

Iterable Launches AI Agent to Scale Personalization

Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform…

News Brief April 23
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RTIC Outdoors’ Journey to Sustained B2B Growth Powered by Anteriad

Key Takeaways RTIC Outdoors achieved 11% B2B growth using Anteriad Growth Accelerator’s data-driven marketing. Incrementality testing and channel…

Case Studies April 23
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Canva's acquisition of Simtheory and Ortto Laptop computer displaying logo of Canva

Canva Acquisitions Expands Marketing AI Capabilities

Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The…

News Brief April 22
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Content Marketing Jobs are Splitting in Two: Semrush Business to Business Marketing Strategy, B2B Solution Concept. Online Partnership, Agreement, Partnership Collaboration

Content Marketing Jobs are Splitting in Two: Semrush

Key takeaways: Content marketing roles are polarizing between hands-on creators and senior growth leaders. Data literacy and storytelling…

News Brief April 21
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2X Survey Finds 96% of B2B Companies Are Invisible in AI Discovery

Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI…

News Brief April 20
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Key takeaways: B2B marketers  are shifting from acquiring new tools to integrating existing MarTech stacks for better performance.…

News Brief April 20
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5W PR Launches Digital Growth Program Tailored to B2B Clients

Key takeaways:  5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand…

News Brief April 16

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