Alexander Group Research Finds Only 41% of Marketers Can Prove AI ROI
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and…
News Brief October 6
Latest In: Growth Marketing
kompeld’s Ryan Morel on Narrative Coherence and Revenue: The Demand Gen Report Q&A
Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…
Feature October 5
How Marketers Can Add AI Without Adding Friction
Marketing teams are under growing pressure to use AI. Tools are evolving quickly, use cases are multiplying, and…
Demanding Views September 25
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
How AI Enrichment Turns Disconnected Data Into Faster Action
Key Takeaways AI-native workflows activate audiences faster and cut the manual reporting that eats your team’s week, freeing…
Blog September 16
LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers
Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…
News Brief September 14
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market…
News Brief September 3
StackAdapt Introduces New Platform to Help Marketers Prove Real-World ROI
Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize…
News Brief September 3
Unbounce CEO Steve Oriola on Landing Pages, Conversion Optimization and Paid Media ROI: The DemandGenReport.com Q&A
Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in…
Feature August 31
CommerceIQ Helps Newell Brands Automate Product Content Workflows
Key Takeaways CommerceIQ built a custom AI Content Agent for Newell Brands in under 80 days, cutting product…
Case Studies August 27
The Force Multiplier Framework for Maximizing B2B Marketing Impact in 2026
The B2B marketing sector is poised for explosive growth, but expectations are accelerating faster than resources or budget.…
Demanding Views August 21
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