Smartly’s Oli Marlow-Thomas on Why CTV Needs a Creative Upgrade: The B2BMX Insights Q&A
Key Takeaways 95% of decision-makers agree that the variety and speed of CTV creative variations drive performance more…
Feature October 19
Latest In: Growth Marketing
A Marketer’s Growth Strategy in the Era of AI: Efficiency
Buyers are inundated with content engineered to sell them something, and thanks to AI, much of it is…
Demanding Views October 15
Trilliad Launches AI-Powered Marketing-as-a-Service Model for B2B Growth
Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams…
News Brief October 7
DemandGenReport.com Now Becomes B2BMX Insights
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…
Blog October 8
kompeld’s Ryan Morel on Narrative Coherence and Revenue: The Demand Gen Report Q&A
Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling…
Feature October 5
How Marketers Can Add AI Without Adding Friction
Marketing teams are under growing pressure to use AI. Tools are evolving quickly, use cases are multiplying, and…
Demanding Views September 25
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026
There’s some seriously good news for small businesses right now: Consumer love for independent brands is soaring. But…
Demanding Views September 18
How AI Enrichment Turns Disconnected Data Into Faster Action
Key Takeaways AI-native workflows activate audiences faster and cut the manual reporting that eats your team’s week, freeing…
Blog September 16
LinkedIn: Future B2B Growth Depends on Influencing Gen Z, Millennial Decision-Makers
Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and…
News Brief September 14
Acoustic Launches Acoustic AI
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue…
News Brief September 4
Marketing Movers: Who’s Moving Up? Executive Appointments Across 8 MarTech Firms
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market…
News Brief September 3
StackAdapt Introduces New Platform to Help Marketers Prove Real-World ROI
Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize…
News Brief September 3
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